Bob talks about the importance of the trial culture in Southern Florida during his time as a young lawyer. After working a brief time as an insurance defense lawyer, Bob met the famous trial lawyer Sheldon Schlesinger and went to work at Shelly's firm. There, Bob observed Shelly's unmatched trial skills and unique domineering style. Bob talks about how he had the opportunity early in his career to try a lot of jury trials and to develop his own unique style which relied more upon developing a human connection with the jury. Bob explains the importance of presenting the case in a way that keeps the jurors entertained and avoids boredom.
At age forty-nine, after much success as a trial lawyer, Bob decided to leave the Schlesinger firm and to start a new law firm with attorney John Uustal. Bob talks about the challenges of starting his own firm and offers his advice to lawyers seeking to do the same.
Bob discusses how he structured his law practice to enable him to take on expensive and lengthy cases against major corporations, like tobacco and auto manufacturers. He talks about his approach to jury selection and techniques to ensure that he has a fair jury that will give him a chance to win his case.The Memorandum
Bob's new book, The Memorandum: A True Story of Justice Forged from Fire tells the story of a case Bob litigated for a decade arising out of a post-collision fuel-fed fire in an GM Oldsmobile station wagon. The story centers on the lengths taken by GM to coverup and hide key documents, and how Bob was able to locate the documents and witnesses he needed to show that GM was culpable for the harm to his clients. Bob explains why he wanted to write this book and gives us a behind-the-scenes look into the epic battle he fought--and won--on behalf of his clients. He talks about how the documents he obtained in his case led to billions of dollars in additional verdicts against GM following his trial.