Season 3 – Episode 13 ·

More Big Data with John and Alicia Campbell

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John and Alicia Campbell join Ben and Rahul for a follow up discussion on the value of Big Data in preparing cases for trial. John is joined by his business partner, fellow attorney and wife, Alicia Campbell. John and Alicia discuss their forthcoming book, co-authored with Attorney Sean Claggett, in which they present both the science and practical uses of big data to help trial lawyers make better decisions and achieve better trial results.

What you will learn from this episode

In this episode, John and Alicia discuss some of the lessons learned from years of jury research and big data studies; how the data is best used to maximize value at trial; and some of the common mistakes trial lawyers make in case presentation and jury selection that can impact the win rate and verdict value in the case.

John Campbell

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Professor Campbell focuses on bringing the real-world into the classroom. He also focuses his scholarship and service efforts on the enhancing the nexus between practicing attorneys and scholars.

John teaches a variety of courses, including lawyering process, torts, evidence, and a live client appellate class. He also teaches internationally, including at Moscow State University.

John creates high-impact scholarship about mortgage issues, measuring written persuasion, and studying jury behavior. He recently won the national writing competition held by the American College of Financial Service Lawyers, an ABA group. And his work on juries and other topics have appeared in a variety of journals, including the Washington University Law Review (a Top 20 journal), Iowa Law Review (a Top 20 journal), the University of Michigan Journal of Law Reform, Brooklyn Law Review, and Catholic Law Review.

In order to bring his trial work and jury study work together to benefit the University, John co-founded and is the co-director of the Denver Empirical Justice Institute (DEJI) - an organization dedicated to promoting two fundamental ideas. They are 1) being a trial and appellate lawyer is a noble calling, and 2) empirical studies can inform and improve trial practice and the rules that impact it.

Impact beyond the University
In addition to his work at the University, John is an active trial and appellate lawyer (Of Counsel, Campbell Law LLC). As a trial and appellate lawyer he is ranked by SuperLawyer and Best Lawyers. He is also rated AV Preeminent on Martindale Hubbell, and has served as lead counsel in cases that resulted in total recoveries of over $300 million.

John also runs a jury consulting group (Empirical Jury), where he helps litigants assess their case, improve it, and then pick better juries. The firm uses online platforms, statistics, and lessons from big data to change the way attorneys prepare for trials.

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Alicia Campbell

Photo of Alicia Campbell

Alicia Campbell is a top-rated attorney practicing in the St. Louis, Missouri area. Providing legal representation in Missouri for a variety of different issues, Alicia Campbell was selected to Rising Stars for 2012 - 2017. She is admitted to practice before the courts in Missouri.

After completing undergraduate studies, Alicia Campbell attended law school. Alicia Campbell was enrolled at Saint Louis University School of Law. She earned a juris doctor degree in 2007. Alicia Campbell was admitted to the practice of law in 2007.

Attorneys like Alicia Campbell are recognized by their peers for their outstanding work and commitment to the spirit of the legal profession. Their knowledge of the law, professional work ethic, and advocacy on behalf of their clients allow them to stand out among other attorneys in the field.