Every trial training promises the answer. Sharif Gray spent four years attending them all — and discovered the real lesson is that there is no one answer, only the toolkit you build for yourself. A Virginia Military Institute valedictorian and UVA Law graduate, Sharif joined forces with partner Gray Broughton to build a seven-lawyer firm — five former JAG officers, six former prosecutors. He shares how he won a $20 million verdict on a case with no catastrophic physical injury, battled a hostile

What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon , founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefen

Trial strategist and consultant Jessica Brylo built her career by shadowing jury selection pioneer David Ball throughout law school and watching videos of a rare 1996 study in which cameras were placed inside actual jury deliberation rooms. “Give us all the advice and philosophy that you can,” co-host Rahul Ravipudi asks to launch the episode alongside co-host Ben Gideon . “That's a big open question,” she says – but she’s up to the task. Tune in as she shares insights about prehabbing jurors ag

Host Ben Gideon invites co-counsel Meryl Poulin to break down their $6.5 million med-mal verdict on behalf of a client who was paralyzed after a 20-hour delay in surgical care for cauda equina syndrome. With host Rahul Ravipudi moderating the conversation, Ben and Meryl explain why cauda equina syndrome cases are notoriously difficult to win and why they put their client, who has developmental disabilities, on the stand despite these challenges. They wanted the jury to fall in love with him. The

If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright , Gideon Asen ’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates,

The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam , owner and founder of Mockingbird Marketing , joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for in

Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights ab

Washington, D.C.-based Gupta Wessler holds the highest win rate among the top five most active firms practicing before the 6-3 conservative U.S. Supreme Court firms. And they’re large, corporate firms “representing corporations that have done bad stuff,” says founder Deepak Gupta . “How do we do that? We do it by appealing – sometimes it's methodologically – to conservative commitments.” In this conversation with hosts Ben Gideon and Rahul Ravipudi , Deepak unpacks how his firm wins and how tria