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Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright

Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the

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Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright
2
Aug. 21, 2026

Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright

Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the
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Attorney Compensation, with Ben Gideon and Jeff Wright
1
Aug. 6, 2026

Attorney Compensation, with Ben Gideon and Jeff Wright

Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen, they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the curr
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Run Your Firm. Build an Asset, with the Injury Board
25
July 10, 2026

Run Your Firm. Build an Asset, with the Injury Board

Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino, and Carla Cornish of the Injury Board, a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is ci
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Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright
24
June 26, 2026

Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright

Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for wh
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The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
23
June 12, 2026

The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright

What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon, founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefend
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How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation
22
May 15, 2026

How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation

If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright, Gideon Asen’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, an
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Law Firm Marketing in the AI Era, with Conrad Saam
21
April 24, 2026

Law Firm Marketing in the AI Era, with Conrad Saam

The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam, owner and founder of Mockingbird Marketing, joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for inta
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The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter
20
April 10, 2026

The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights ab
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Build & Grow Your Law Firm on YouTube

About the Hosts

Benjamin R. Gideon Profile Photo
Benjamin R. Gideon

Partner, Gideon Asen LLC

Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

Jeff Wright Profile Photo
Jeff Wright

COO, Gideon Asen LLC

Jeff Wright joined the Gideon Asen Team as its new Chief Operating Officer in January 2025. He brings with him 25 years of experience in the financial services and banking industry. Having held previous roles as a financial advisor, Executive Vice President, and most recently COO of a large community bank in Maine Jeff brings a wealth of knowledge and expertise to this role.

Reviews

Great podcast

"Great rapport between the hosts. They have a lot of interesting points to make for law firm owners"

tattorney | July 27, 2025

The Business of Law

"Solid podcast on running the firm. Ben (and lots of other excellent lawyers) have great trial podcasts, but there’s almost nothing about the business side of law. There are so many blindspots trying …"

Podcast Dad | July 29, 2025
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