Season 3 – Episode 14 ·

Trial Lessons Learned from the Tobacco Wars with Sarah London

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Join Ben and Rahul for their interview of San Francisco trial lawyer, Sarah London of Lieff Cabraser. Sarah views the law as the ultimate weapon for promoting positive societal change. Not long after becoming a lawyer, Sarah London found herself in Florida trying case after case against the big tobacco companies. At first, the plaintiffs were losing every trial. But in time, they found strategies to turn the cases around, win, and obtain large verdicts.


This experience of trying similar cases over and over provided a laboratory for better understanding of how to select juries and frame a case for trial success. The insights gained through this process are valuable not just for tobacco litigation, but anyone who conducts jury trials. Sarah was recently appointed as co-lead counsel for the Juul litigation. Sarah’s insights into trial lawyer are both practical and inspirational.

What you will learn from this episode.

Sarah explains how her interest in community organizing ultimately led her to a career as a plaintiff trial lawyer. You won’t want to miss this episode!

Sarah London

Photo of Sarah London

A partner in Lieff Cabraser’s San Francisco office, Sarah R. London is a determined, skilled, and experienced advocate for the injured, employees, and consumers. In February of 2020, Sarah was appointed to the Plaintiffs’ Executive Committee in the Gilead HIV Drug Kidney & Bone Injuries Litigation. In December of 2019, she was appointed to serve as Co-Lead Counsel and Liaison Counsel for plaintiffs in the nationwide multidistrict Juul e-cigarette fraud and injury litigation. In September of 2019, Sarah was appointed by Judge Judith E. Levy to serve as Subclass Settlement Counsel in In re Flint Water Cases, the federal class action lawsuit seeking justice for the over 100,000 residents of Flint, Michigan who were exposed to seriously elevated levels of lead as a result of insufficient water treatment.

Learn more about Sarah