Building a White Collar Boutique, with Arlo Devlin-Brown
After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.
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☑️ Arlo Devlin-Brown | LinkedIn
☑️ Treanor Devlin Brown on LinkedIn
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
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Speaker:Hello, everyone. Welcome to the Elawvate:
Build and Grow Your Law Firm podcast.
Speaker:I'm Jeff Wright, chief operating
officer at Gideon Asen. As always,
Speaker:our host, partner, owner, Ben
Gideon. Good morning, Ben.
Speaker:Morning, Jeff. How are you today?
Speaker:I'm good. Well, usually Ben and I
do a little banter at the beginning,
Speaker:but I'm excited for our guests today.
Speaker:Yeah, me too. Well, you do the
introduction, I'll do something.
Speaker:All right.
Speaker:Go for it.
Speaker:I look forward to that. So today
we're joined by Arlo Devlin-Brown,
Speaker:former federal prosecutor, US
Attorney's Office in New York.
Speaker:Currently managing
principal at TDB Law Firm,
Speaker:a boutique white collar
firm in New York City.
Speaker:That's your most recent foray
into the legal world with,
Speaker:I believe, your partner
Tim there. Welcome, Arlo.
Speaker:Thank you. Good to be here.
Speaker:Good to have you.
Speaker:So the part of your bio you left out
was Arlo and I were co-clerks together
Speaker:back in 1999 / 2000 era, right? Yeah.
Speaker:We met clerking on the first
circuit in Portland, Maine,
Speaker:and Ben introduced me to
everything Maine had to offer.
Speaker:And then after working with me in New
York City for a couple years after the
Speaker:clerkship went back to his home state,
Speaker:he's made a little something
of himself since then.
Speaker:And also after our clerkship,
we took a little trip.
Speaker:Arlo and I spent about a month
in Nepal doing a track around the
Speaker:Annapurna Circuit. Amazing experience,
actually. I still think about it a lot.
Speaker:Yeah, that was one of the best
trips I've taken in my life.
Speaker:And it was sort of a
reminder to everyone. I mean,
Speaker:that was a time we had sort of between
jobs, right? We're ending a clerkship,
Speaker:starting something new.
Speaker:And for anyone who has that opportunity
to take a month or something before they
Speaker:have to do something else where you
don't have to bring clients with you or
Speaker:something like that, take
that opportunity. You're not
going to regret it later.
Speaker:Yeah, for sure.
Speaker:A lot of times people interview
for jobs with us and ask if they're
Speaker:leaving another job, it's okay if they
take a little time between the jobs.
Speaker:And I always encourage people, "Yes,
Speaker:you should take time." It's the only
time that you can have time off without
Speaker:having to worry about other
responsibilities or stuff
going on at the office.
Speaker:So after our memorable clerkship
and our month in Nepal together,
Speaker:Arlo's had a meteoric career where
he's done all kinds of very impressive
Speaker:things. Whereas I just came back to Maine
and became an ambulance chaser lawyer.
Speaker:Can you just give us a thumbnail sketch
of your career and just some of the high
Speaker:points of it before we
get into your new venture,
Speaker:your law firm and what's gone
into starting and building that?
Speaker:Yeah, absolutely. So leaving my clerkship
and probably even a little before,
Speaker:I had thought maybe it would be
fun to be a federal prosecutor.
Speaker:You get to do cool cases. And
I was going to go to New York.
Speaker:The Southern District of New York
had a great US attorney's office,
Speaker:often does sort of very
high profile cases.
Speaker:You can't go straight there from
law school for the most part.
Speaker:So I worked as a associate at a
law firm in New York for about
Speaker:five years, had a great experience,
Speaker:had a couple mentors there who
were former federal prosecutors.
Speaker:Two of them are now federal
judges in Manhattan.
Speaker:And through that experience
and their kind words about me
Speaker:was able to get a job in the US Attorney's
Office. I stayed there for 10 years.
Speaker:I think every time someone
would ask me, I would say,
Speaker:"I'll stay another two years."
And then a decade happened,
Speaker:but it was such a wonderful place to work.
I did everything ranging from
Speaker:organized crime cases to being a
member of the securities fraud unit,
Speaker:getting involved in some of the Madoff
related prosecutions and some big hedge
Speaker:fund insider trading cases.
Speaker:I was then about to leave and was
asked to stay to be chief of the Public
Speaker:Corruption Unit.
Speaker:Public corruption used to still be
a crime back then and stayed for two
Speaker:years and had a great experience. I.
Speaker:Think public corruption
is now a department of the
United States government,
Speaker:right?
Speaker:Yes. I went to Covington and
Burling, fantastic large law firm.
Speaker:I was a partner in their white collar
investigation space for nearly a
Speaker:decade.
Speaker:And then I just got a little bit of a
bug in me to try something different.
Speaker:Covington was wonderful,
Speaker:but just turned 51 and wanted to
Speaker:try something else. So I started a
law firm with my friend, Tim Treanor,
Speaker:who I knew from the US Attorney's
office and seen around.
Speaker:And he had just left Sidley,
Speaker:another large law firm a few months
earlier and it's hung out his own shingle
Speaker:and we started talking. And six
months ago, we started our firm.
Speaker:So tell us a little bit about how
did that conversation unfold? I mean,
Speaker:it's a big decision to leave a secure job,
Speaker:a big prominent firm
where I'm sure you had a
Speaker:dependable source of business,
Speaker:secure opportunities, and obviously
compensation opportunities there.
Speaker:So leaving all that to just hang out
your own shingle and start your own
Speaker:practice, that's a big move.
Speaker:Talk a little bit about the discussions
you had around that and the thought
Speaker:process. Yeah.
Speaker:So it was very personal for me. And
Speaker:Covington being a law firm partner
at a large law firm is a very well
Speaker:compensated job.
Speaker:And it's a fairly secure job if
you're not putting in some effort.
Speaker:And I could have stayed there, I
think, and in 15 years or something,
Speaker:retired and said, "Okay,
Speaker:that was a fine career." But you
really do get a sense of number one,
Speaker:you're not going to be here
on this planet forever.
Speaker:You're not going to be able to try
other things in a different life.
Speaker:And I wanted to challenge myself. I wanted
to do something I hadn't done before.
Speaker:And I think in terms of risk taking,
I think we lawyers, maybe less so you,
Speaker:you're a plaintiff's lawyer,
Speaker:so you're doing a lot of contingent
fee work where there's risk,
Speaker:but I think we tend to, as a profession,
Speaker:overestimate the risk of
taking new business steps.
And I think on your podcast,
Speaker:Ben, actually,
Speaker:you had a guest or maybe you remember
the statistic about small businesses
Speaker:failing very frequently, and
that's not true for lawyers.
Speaker:And so I wasn't really
worried about failing.
Speaker:I have a lot of people
who refer cases to me.
Speaker:I have a good reputation as a lawyer.
And so I went into this thinking,
Speaker:hopefully this will be a fantastic
new venture. If it isn't,
Speaker:I'm not going to be penny
list on the streets.
Speaker:I'm going to find something else to
do to live my life in a way that is
Speaker:rewarding and fulfilling.
And that was kind of it.
Speaker:Is there anything you and your partner,
Tim, are trying to do differently?
Speaker:You guys, kind of similar paths,
Speaker:Ben was an equity partner at
a very well established firm,
Speaker:very easily could have stayed there
another decade or so and retired
Speaker:comfortably, but he wanted to
not only challenge himself,
Speaker:but he wanted to do some things
differently than what the larger firms are
Speaker:doing.
Speaker:Is there anything you and Tim talked
about in regards to doing differently with
Speaker:your own firm?
Speaker:Yeah, I think so. So
Speaker:large law firms are great for
clients who need big teams often
Speaker:and who need multiple practice areas.
They need people who have expertise,
Speaker:countries around the world, corporate
M&A, structuring certain transactions,
Speaker:sanctions, rules. That's great.
Speaker:It can also present
challenges working in MySpace,
Speaker:which has mostly been white
collar defense and investigations.
Speaker:There's conflicts that emerge when
you have so many corporate clients,
Speaker:actual legal conflicts,
Speaker:but sometimes just sort of positional
conflicts of you shouldn't take a certain
Speaker:case because it's going to offend
a corporate client who wouldn't
Speaker:like that position.
Speaker:And the business model is very leveraged
and there's some types of cases that
Speaker:just doesn't make sense for a large firm
to take on that I think you can do in a
Speaker:more boutique setting.
Speaker:So that was fundamentally part
of why we wanted to do this.
Speaker:We wanted to be able to do the cases we
wanted to do and thought we could do a
Speaker:lot of them without sort of the large
infrastructure of a big law firm,
Speaker:and that has proven to be the case.
Speaker:Can you tell us a little bit about
what you've done to date to build your
Speaker:practice and what have been the biggest
challenges that you've encountered that
Speaker:you didn't expect to
encounter when you started?
Speaker:It's been a challenge
to build anything new.
Speaker:We are sharing someone else's
office space right now.
Speaker:They've been very gracious.
Speaker:We're hopefully going to have
a lease on new space soon.
Speaker:We've hired a couple of people.
That's always sort of a challenge.
Speaker:If you wait until you have
provable revenue before you hire
Speaker:people, then you're just going and saying,
Speaker:doing work that you shouldn't be doing
and not having time to run your business.
Speaker:So you have to make some
calculations of, okay,
Speaker:I think we're going to have
enough to keep this person busy.
Speaker:So we have an of counsel who's a very
senior lawyer who sort of works on
Speaker:specific cases.
Speaker:We have an associate who is part-time
because she's starting a clerkship in the
Speaker:fall and wanted a semi-flexible schedule.
Speaker:And we have an analyst who,
Speaker:as a young person who just left college
and is looking to go to law school in a
Speaker:couple years and very capable doing a
lot of the sort of fact analysis work
Speaker:that I think in previous cases would
often exclusively be reserved for
Speaker:associates, even when it's not really
legal work that needs an associate. So
Speaker:we've built out a bit that way. In
terms of challenges we faced, I mean,
Speaker:one challenge, Ben, I'm sure
you thought about this too,
Speaker:it's sort of a who do we want
to be kind of challenge because
Speaker:there's a couple things you go out there
with a vision of what you want your
Speaker:firm to be, right? And then there's
what the market wants to hire you for.
Speaker:And you have to kind of match
those things a little bit.
Speaker:If you have a vision of this is
what we're going to do, period,
Speaker:and the market's not going
there, then you're going to fail.
Speaker:But at the other extreme,
if you just say, "Well,
Speaker:people are calling me for
these insurance defense cases,
Speaker:wow." And then you do a few and you're
doing well and now you have a team of 20
Speaker:that's doing insurance defense cases,
Speaker:then maybe you wake up in five
years and say, "But wait, wait,
Speaker:this isn't the business I wanted to
start." So it's a little bit thinking of
Speaker:sort of what you want to build.
And one of the thoughts we have,
Speaker:which in addition to the white
collar defense and investigations,
Speaker:is we want to do some
work in the crypto space.
Speaker:We both started talking about that's
really an area where there's, I think,
Speaker:a lot of opportunities to do
work addressing fraud in this
Speaker:sector,
Speaker:which is really just rampant and there
haven't been a lot of great solutions for
Speaker:you.
Speaker:Did you and your partner sit down
and come up with a vision plan or
Speaker:an initial kind of business plan
or are you just kind of getting
Speaker:going and then seeing kind of
early on where that takes you?
Speaker:Yeah.
Speaker:I've actually found your podcast once
we reconnected very helpful and was very
Speaker:intimidated when you talked
about your vision plan and Jeff,
Speaker:all the things that you put into place.
Speaker:And I'm giving myself a little bit of
a pass that some of what you were doing
Speaker:was sort of stage two of
growing your business.
Speaker:We did talk about a plan and we have
some ideas about what we want to do.
Speaker:One thing we did last month,
Speaker:and we're going to make it
like a quarterly thing now.
Speaker:We meet every week about the
cases and things ahead of us,
Speaker:but we're now doing sort of quarterly
meetings where it's more try to do
Speaker:it out of the office,
Speaker:a more sort of free form session where
we can really sort of strategize.
Speaker:And I think we'll probably do something
maybe at the beginning of the year where
Speaker:we maybe take a day or two and do
something like that because I think that's
Speaker:obviously very, very important to do.
Speaker:How did you guys go about
assessing the market need for
Speaker:another firm? I mean, we're a
little different. We're up in Maine.
Speaker:It's not nearly as saturated,
Speaker:but anyone listening to this that may
be in Los Angeles or New York or Philly
Speaker:thinking about making the move,
hanging out their own shingle,
Speaker:but looking at a very well
established saturated market,
Speaker:how did you and Tim, did that discussion
happen and how did you address it?
Speaker:Yeah.
Speaker:So we thought about that
because it is a pretty saturated
Speaker:market in New York and we do civil
litigation, we do trial work too,
Speaker:but we're really known for is white
collar defense and investigations.
Speaker:Most of our network are former
federal prosecutors and it's
Speaker:not actually a very busy time for white
collar investigations work these days.
Speaker:So we did think about that,
Speaker:but we'd seen a number of people who
had either left large law firms or
Speaker:sometimes leaving the US attorney's
office started their own practice and
Speaker:they've been very successful.
Speaker:And I think part of it is the
economics of large law firms
Speaker:doing a huge range of white collar cases.
Speaker:It just doesn't work very
well for a lot of those cases.
Speaker:And so I found sort of
my network of friends who
Speaker:wouldn't call me when I was working at
Covington because probably they assumed
Speaker:it would be a case I couldn't do.
I wouldn't be able to handle there.
Speaker:Maybe they were right, maybe
they were wrong sometimes,
Speaker:but when you set up a boutique,
Speaker:they think of you for these cases where
there's an individual they can pay or
Speaker:it's a company, they have a
small matter they can pay,
Speaker:but they don't need or want a sort
of very highly leveraged structure
Speaker:running some kind of
massive, massive case.
Speaker:Makes sense.
Speaker:Have you thought in terms of what
you'd like to build in terms of
Speaker:the scale of it? Do you have an idea,
Speaker:would this be just you and your partner
and maybe enough counselor or two,
Speaker:an associate or two,
Speaker:or are you looking to
build the next ... I mean,
Speaker:you're not going to build
the next Covington or ...
Speaker:Yeah.
Speaker:Likely,
Speaker:not in your lifetime probably just given
the timeframe it would take to hire
Speaker:thousands of lawyers,
Speaker:I'm sure going to be around for quite
a while. You look great, by the way,
Speaker:but one wouldn't aspire to do that
probably if you left a big law to
Speaker:build the next big law.
Speaker:But do you have an idea of the scale
of what you are trying to build?
Speaker:And I guess as part of that is,
Speaker:do you envision yourself continuing
to do the day-to-day practice of law,
Speaker:try the cases, interface
with all the clients,
Speaker:or do you envision yourself at some
point taking on more of a managerial
Speaker:role and kind of building
out a business where
Speaker:other people are doing the day-to-day
practice of law and you're benefiting from
Speaker:their labors?
Speaker:Yeah, that's a great
question. So first of all,
Speaker:I do think we definitely want to grow.
Speaker:I think it's hard to do things where
you're two or three very senior lawyers,
Speaker:maybe one or two associates. That's
not the scale we need to have.
Speaker:We need to be somewhat bigger.
Speaker:It needs to be so that if
there's a significant case,
Speaker:it's not something that's going
to tie up me and my partner,
Speaker:we can't run the business or bring
in new cases or anything like that.
Speaker:So I think we want to grow and expect
to grow over the next couple of years,
Speaker:but I think we don't envision
trying to become a 50
Speaker:lawyer firm or anything like that.
Speaker:I think that would be more
than we would want to be.
Speaker:I'm not sure what the exact
right size of it would be,
Speaker:but to your other question,
Speaker:I think that's an important one in terms
of running a business versus actually
Speaker:practicing law.
Right now,
Speaker:I'm having a lot of fun with the
running the business part of it,
Speaker:even stuff that's kind of dumb.
Speaker:It was fun to go in and open
my first corporate bank account
Speaker:and lawyer trust account.
Speaker:And it's kind of fun to learn about
some of the legal tech software.
Speaker:And I felt some real pride
actually when we hired our first W2
Speaker:employee as an analyst.
Speaker:I'm participating in the economy in
a way that I haven't before. I mean,
Speaker:I guess at Covington, I was a
part owner and hiring people,
Speaker:but you don't feel it as directly
as when you offer someone a job.
Speaker:And so all of that is really, really fun,
Speaker:but a lot of it is not my
highest and best use either,
Speaker:and I need to be conscious of that.
Speaker:So I think chief operating officer
ideas is great that you have there.
Speaker:I've also heard the advice of before
you hire people to do tasks for you,
Speaker:you need to know what the task is and
understand it. And so I think the idea is,
Speaker:let me learn some of these
aspects of the business.
Speaker:Let's get people on board
eventually who can do those things.
Speaker:And then I can divide my
time, I think, between
Speaker:more creative business development,
establishing what our identity is.
Speaker:And I do want to keep practicing
law. I do want to keep doing cases.
Speaker:They're super fun. But I
could see a point maybe five,
Speaker:10 years down the road where I'm doing
much less of that and just sort of
Speaker:helping our business have a
place out there in the market.
Speaker:One interesting thing when I started here,
Speaker:and it hasn't even been a year yet.
Speaker:I started in January when I was here
a little over a week and then we
Speaker:went to an offsite strategic
planning out in Denver and
Speaker:I wasn't sure what to
expect, and to your point,
Speaker:it was kind of phase two
of the strategic growth,
Speaker:but we knew what type of firm,
Speaker:or Ben and Taylor already knew
what type of firm we wanted to be.
Speaker:It was complex med mal, catastrophic PI.
Speaker:So a lot of our first discussions
were around core values
Speaker:and culture, and what type of
culture we wanted to build.
Speaker:And what we came up there
has really driven our
Speaker:hiring focus has driven
a lot over the last year.
Speaker:Have you and your partner gotten to a
point where you've talked about culture
Speaker:and the core values that you
want your firm to represent?
Speaker:Yeah. I did listen to you guys
talk about that on your podcast.
Speaker:And I think Tim and I
have both thought of that.
Speaker:I think we have similar core values,
Speaker:but I think going through the exercise
of sort of articulating them and then
Speaker:also thinking about how to
concretely build those things.
Speaker:And I think that's something we'll have
to think a lot about as we add people to
Speaker:our team. I think we're looking for ...
Speaker:We want an entrepreneurial environment.
Speaker:We want people to be energized
and creative and trying
to think of what they can
Speaker:do to bring things to the next level,
Speaker:but we also very much don't want
sort of a siloed environment,
Speaker:internally competitive environment.
Speaker:I think those things can be
very negative for law firms too.
Speaker:We don't want someone who's just
going to come in and say, "Yeah,
Speaker:this is a good platform for me to make
some bucks for the next few years,
Speaker:and then someone else will give me
a better platform." We want to build
Speaker:something that has some kind of identity.
And I think balancing those two things
Speaker:is kind of a challenge for a lot of firms.
Speaker:How you guys have thought of
that and how you address that.
Speaker:I know the contingency model,
Speaker:contingency model probably
makes it somewhat different,
Speaker:but there must be similar
things to grapple with.
Speaker:Yeah. I mean, it's interesting to hear
you talk about it, Arlo, because I mean,
Speaker:Jeff, as he mentioned, has been
here for just under a year.
Speaker:And our firm has been in
existence for about five years,
Speaker:which is not all that long really,
Speaker:but a lifetime because of what
you go through and learn in
Speaker:those early years and
your mindset and growth.
Speaker:And so many of the things we've learned
and come to have been through trial and
Speaker:error and making mistakes and the core
values. I mean, we talk about it now,
Speaker:but for many years, we didn't
live out any clear core values.
Speaker:We aspired to do certain things,
but we're not fulfilling them.
Speaker:We hired people that didn't meet those
values and they're no longer here.
Speaker:So we came to those
realizations through the hard
Speaker:experiences of life that led us to really
reinforce because you can read about
Speaker:them in a book, but then when you
live it and see how it plays out,
Speaker:it has a much larger impact in
your thinking and actions than just
Speaker:theoretical knowledge of it. You're in
a place where you're still trying to get
Speaker:your feet under you and figure
all this kind of stuff out.
Speaker:So you're right where we were
basically when we started.
Speaker:I think we've learned a lot,
Speaker:but you're probably ahead of where we
were for your stage of development.
Speaker:I mean,
Speaker:for people that are in your position
looking to build a firm and maybe they're
Speaker:not quite where you are yet or
they're in a parallel position,
Speaker:what are some of the resources
you're finding that are useful,
Speaker:both from a business standpoint,
from kind of putting the technology,
Speaker:the nuts and bolts together that
you're putting together their website,
Speaker:everything?
Speaker:Yeah. I mean,
Speaker:I think this is like a great time to
start a law firm in terms of what's out
Speaker:there to support you.
Speaker:It's really remarkable how
much you can readily sort of
Speaker:outsource so that you can not
worry about a lot of things.
Speaker:And then I understand at a time you might
be at a size where you insource those
Speaker:things back,
Speaker:but we have a terrific part-time
bookkeeper who's a former
Speaker:FBI agent, does some forensic
accounting on the side.
Speaker:There's very good law practice
management platforms. So we have one,
Speaker:we have an outside IT provider who we
pay a certain amount for up to five
Speaker:seats a month and they're our support
desk. They set up our computers,
Speaker:they do the information security
stuff. You can do a lot.
Speaker:We use a PEO. I don't actually
know what the acronym stands for,
Speaker:but they're basically a
co-employer of your employees,
Speaker:right? And so you can get someone
to handle all the payroll stuff,
Speaker:benefit stuff,
Speaker:get access to healthcare plans that
you couldn't as a small business.
Speaker:So that's all fantastic.
Speaker:And I'm a pretty heavy believer in AI.
Speaker:I follow the technology really closely.
I listen to like four podcasts a week,
Speaker:annoy people at parties.
Speaker:You were doing that before AI.
Speaker:Yeah. Yeah. Well, that's a fair point.
Speaker:What are the podcasts you like on AI?
I'm curious because I'm into that myself.
Speaker:There's one, I'm forgetting the name
of it, by Paul Rhodeser, Marketing AI,
Speaker:Smarter X.
Speaker:He does sort of a business minded sort
of update on what's going on in the news,
Speaker:but I also listen to things that are
really pretty technical like last
Speaker:week in AI,
Speaker:which is 90% of it sometimes goes over
my head when they're talking about
Speaker:scientific papers. But I
find it very fascinating.
Speaker:Is that going to be a big tenant in how
you structure the business as the trying
Speaker:to find efficiencies through
AI or use it to replace or
Speaker:supplement human personnel in some way?
Speaker:Absolutely.
Speaker:I think my own views about the
technology where it is right now is there
Speaker:are some real questions about
whether large language models,
Speaker:that's what powers ChatGPT, et cetera.
Speaker:You're going to be able to continue on
that path and have a breakthrough where
Speaker:you have a whole leap in intelligence,
Speaker:something that can generally
be as intelligent as a person.
Speaker:You could give it a fake associate
that can just do the work.
Speaker:I think there's real questions about
how much further that technology can go,
Speaker:but the technology that
exists so far is amazing.
Speaker:And what is lacking is processes
and applications that make
Speaker:that readily usable for
lawyers to get stuff done.
Speaker:And I think that's what you're going
to see in the next few years is people
Speaker:building in those applications and
you're just going to be able to get a ton
Speaker:from it. I mean, right now, I
would encourage anyone to do this.
Speaker:You should pay 20 bucks a month,
or if you get an enterprise plan,
Speaker:it's like $25 a seat for ChatGPT
or pick Anthropic or pick
Speaker:Gemini, turn the setting so
it's not training on your data.
Speaker:Be conscious of getting client consent
if you're going to put anything that's
Speaker:confidential in there, et cetera.
Just use it and play around with it.
Speaker:ChatGPT, for example, you
can select different modes.
Speaker:You can select a professional mode where
you can give it much more finely tuned
Speaker:questions and we'll go off and research
for 20 minutes and come back to you with
Speaker:some really good understanding.
We have the latest Westlaw AI,
Speaker:which has some advanced
research capabilities,
Speaker:but I use it every day for
all kinds of things. I mean,
Speaker:just one kind of example,
Speaker:this happens sometimes. We get a call
or an email from a potential client
Speaker:saying,
Speaker:"I was involved in this crypto project
with this token and this happened and we
Speaker:were defrauded through this
and this and blah, blah,
Speaker:blah." And it's a lot of stuff
that is not dominant in the
Speaker:news. I dump the email into ChatGPT.
Speaker:I don't put necessarily the names of
everyone if there's something sensitive,
Speaker:but the facts of it. And
then if you just say,
Speaker:"Go figure out what happened here,"
that's not going to work. You say, "Look,
Speaker:I'm considering taking this
person on as a potential client.
Speaker:I need to know what this company
is, what this crypto project is.
Speaker:Are there reports of fraud? Please
check all sorts of internet forms.
Speaker:I need a report back on if
there are allegations of fraud,
Speaker:who is alleged to be behind them,
Speaker:what ties to the United States do they
have? What resources are they known to
Speaker:have? " And it'll come back and
it'll give you a report. Now,
Speaker:is that report going to be
100% right? Probably not.
Speaker:There are probably going to be
some details that are wrong,
Speaker:but that's the problem I think
a lot of lawyers have with AI.
Speaker:There are plenty of use cases where it
doesn't need to be 100% correct to get
Speaker:value out of it. It can be 95% correct.
Speaker:It can be directionally correct
with some details wrong.
Speaker:And if I then have a meeting
with that client, my God,
Speaker:I'm so far ahead of where I would
be if I hadn't had that tool.
Speaker:I could have asked an associate
to go do that research.
Speaker:It would have taken an
entire day at least,
Speaker:and there would have
been errors there too.
Speaker:So just getting comfortable with
using it for things like that,
Speaker:I think is fantastic and lets
us do a lot more for less.
Speaker:Need help on a complex personal
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Speaker:What do you think the potential
issues are with AI? I mean,
Speaker:obviously crypto, which you
guys want to have a focus on is,
Speaker:I don't want to say has been the Wild
West, but there's so much fraud happening.
Speaker:Do you see with the
advancement of AI and how
Speaker:quickly things are changing, large
language models, open source,
Speaker:do you see potential dangers
with AI that actually might
Speaker:result in substantial litigation?
Speaker:Yeah. I mean, there already is a
great deal of litigation around AI.
Speaker:There's copyright cases.
Speaker:They were all trained essentially
on copyrighted data and there's very
Speaker:interesting questions about
whether that's fair use.
Speaker:There's some very interesting
litigation about the responsibility for
Speaker:AI,
Speaker:a machine when it's having a
relationship with a teenager who
Speaker:is turning to it and maybe it's
fueling some mental health crisis.
Speaker:And there've been lawsuits over people
who've committed suicide tragically
Speaker:based on some kind of
relationship with AI.
Speaker:So I think there'll be a
lot of litigation there.
Speaker:There could be some litigation.
Speaker:I think there has been actually where
AI has put out erroneous information.
Speaker:There've been, I think,
defamation kind of cases.
Speaker:So I think that'll be a very
interesting area to watch as well.
Speaker:Yeah. Going back to your origin,
Speaker:when someone's at a firm and
they're thinking about leaving,
Speaker:Ben obviously chose to go
with a partner, Taylor,
Speaker:and you obviously chose to go with Tim.
Speaker:Was your thought that if you
were going to hang out a shingle,
Speaker:you would always have a partner
or was it just Tim was the right
Speaker:person, so you didn't
want to do it on your own?
Speaker:Yeah. Actually, my thought had
been, I will do it on my own.
Speaker:Let me do something that's just in
my own view of what I want to do,
Speaker:not have to answer to anyone. That
was sort of the back of my mind.
Speaker:And early this past year,
Speaker:whenever I hear someone started
their own practice or whatever,
Speaker:I go out and talk to them. And I
talked to Tim and he had started his,
Speaker:and it wasn't with the intention
of I was going to go work with Tim.
Speaker:But then as we just started talking
about some ideas for cases and what we
Speaker:wanted to do, it just sounded more
fun. We had some similar ideas.
Speaker:We're also different people and
we bring different strengths.
Speaker:And so much as in my head, I
like the idea of like, "Oh,
Speaker:I'll just do whatever I think is right
and that's much more fun. No one's going
Speaker:to tell me that's a bad idea." It's good
to have someone who'll tell you it's a
Speaker:bad idea and vice versa.
So it's a difficult,
Speaker:it's a challenging relationship for
anyone to manage where you're going into
Speaker:business with someone and
you're equal partners in this.
Speaker:So we really have to form consensus.
And it's important, I think,
Speaker:to be able to have that consensus and
have some common foundation of what you
Speaker:want to do,
Speaker:but also be able to disagree and hear
each other out when you disagree,
Speaker:because otherwise you're not going
to get the benefit of having sort of
Speaker:co-leadership of an enterprise.
Speaker:How hard was your process
to exit Covington and the
Speaker:firm you were at? I mean, you don't have
to get into details, but was it mutual?
Speaker:Did you have to get outside counsel
involved to help negotiate your
Speaker:exit or was it relatively seamless?
Speaker:I think when you say was it mutual,
I think that's code for I was fired.
Speaker:No, amicable is better than mutual.
Speaker:Yeah. Or also breakups,
right? It was mutual.
Speaker:Yeah. We don't want to get Jeff back
into the topic of breakups again. No.
Speaker:Yes. I heard from one ... I sound like
a fanboy of your podcast, but yeah,
Speaker:you've had some divorce.
I've been divorced too.
Speaker:Maybe we can go on a
separate podcast about that.
Speaker:I think we could. What was harder?
Speaker:Your actual divorce or the
divorce from Covington?
Speaker:Covington was great. I
mean, they were surprised.
Speaker:I was having a good career there. I
don't think anyone wanted to see me go.
Speaker:And when I said my
goodbyes to people, I mean,
Speaker:there were definitely people who I think
were a little hurt maybe that I was
Speaker:leaving or perplexed.
I will also say though,
Speaker:I heard in the voices of some either
expressly or implicitly like, "Wow,
Speaker:I wish I was able to do
that. I wish I could do that.
Speaker:" It was very amicable and
they've referred work to me.
Speaker:There's some cases where Covington could
do that case or I could do their case,
Speaker:but we're largely not competing
in the same spaces. I mean,
Speaker:we're not going to do some
kind of 30 person corporate
Speaker:investigation where we need
teams all over the world.
Speaker:And there's often a lot of cases in the
white collar space where a company may
Speaker:need representation and then there may
be some bunch of individuals that need
Speaker:representation or the board needs its
own counsel or an audit committee. And so
Speaker:there are opportunities that I hope
will continue to work with them.
Speaker:There's some great people there.
Speaker:Yeah. I just think some of the
trepidation of people leaving,
Speaker:aside from the comfort of their firm
is how much of a hassle is it going
Speaker:to be to exit somewhere where
they've been for a decade or so?
Speaker:And it sounds like yours was
relatively seamless, which is good.
Speaker:Yeah, it was relatively seamless. I
mean, look, whenever you're a partner,
Speaker:an equity owner of a law firm,
Speaker:you have a partnership agreement and
there's things you got to deal with no
Speaker:matter where you are.
Speaker:But I don't think that's the kind of
thing that should hold people up if ...
Speaker:You should never feel like
that's a handcuff. I mean,
Speaker:if you have a desire to do something
different, you can't just fall back on,
Speaker:well, it would be hard. Yeah,
a lot of things are hard.
Speaker:You mentioned that you were enjoying a
business side of building your practice.
Speaker:Are you enjoying about it?
Speaker:Yeah. I mean, part of it is just
it's something I've never done.
Speaker:When I left the US Attorney's office,
which amazing job after 10 years,
Speaker:part of why I left is like, sure,
there was still stuff I could learn,
Speaker:but I didn't feel challenged in the
same way I did at the beginning.
Speaker:And then at Covington, being
a big law firm partner,
Speaker:learned a lot there, but I
hadn't had these challenges.
Speaker:So part of it is just the challenge of
figuring out how you do these things.
Speaker:It's really eye-opening coming from
a platform where you have everything
Speaker:taken care of for you as I did,
Speaker:even in my 20 lawyer firm, but Covington,
Speaker:I'm sure it's like ... I mean, I
was at a big firm myself, so I know,
Speaker:but I mean, it's like that on steroids.
Everything is taken care of for you.
Speaker:I mean, your car service to get to
your appointment, all of your staff,
Speaker:all of the back office functions,
Speaker:all of your CLEs or your borrowed mission,
Speaker:everything is literally done for you.
Speaker:Now you're responsible for doing
all of those things for yourself.
Speaker:That's pretty eye-opening at first,
Speaker:how many things there are that you
didn't even appreciate have to be done,
Speaker:right? And you mentioned
your highest and best use.
Speaker:It's like I'm home doing my laundry.
I always joke with my wife. It's like,
Speaker:it's not a good use of my time
to be doing this laundry. I mean,
Speaker:I could be working right now and-.
Speaker:How does that go?
Speaker:No, I'm not suggesting she do it for
me. I'm just suggesting that ... Well,
Speaker:actually, maybe I am. Paul,
Sarah. And I'm not even divorced.
Speaker:So my point being that you end
up doing a lot of very kind of
Speaker:tedious tasks
Speaker:that would've been considered well
beneath your stature as a partner at
Speaker:Covington, right? And you have
to kind of be humble about that,
Speaker:but also at some point you realize, well,
Speaker:maybe this isn't the best use of my time.
Speaker:So how are you dealing with that whole
barrage of things that you now have to do
Speaker:for yourself that you used
to have others do for you?
Speaker:Yeah, two things.
Speaker:One is I think that is a real
challenge because I actually find
Speaker:it fun the first time I do it.
Speaker:Maybe the first time you tried
washing your clothes pen,
Speaker:you'll find the machine fun, you
can press all the buttons and-.
Speaker:How does it work? Watch them
go around. It's exciting.
Speaker:Yeah. So the first time I had to
figure out malpractice insurance,
Speaker:like, that's cool. I have my own insurance
thing. Then it comes up for renewal.
Speaker:Okay. I don't want ... It gets tedious.
Speaker:And it's also even to the extent
I may find some interest in
Speaker:some of the administrative
parts of the business. Yeah,
Speaker:it's not the best use of my
time. But I will say this,
Speaker:in terms of what you have,
Speaker:the trade-offs in both a place where
you have to do everything yourself and a
Speaker:huge firm. The one thing I've
told people when they say,
Speaker:"What's different?" And maybe
this wears off then, I don't know,
Speaker:but every day when I wake up and your
head kind of clears, you're like, "Oh,
Speaker:what do I have to do today?" Everything
that I feel like I have to do today is
Speaker:because I feel like I have to do it.
And that's a powerful feeling too.
Speaker:I may not want to fill out the
malpractice insurance thing,
Speaker:but I know it's got to be done.
Big law or any big company,
Speaker:I wake up, there's a bunch of things.
Yeah, I want to do those things.
Speaker:There's a bunch of things like, wait,
Speaker:there's a meeting on this committee and
there's a mandatory training on that.
Speaker:So there's also comes just a lot of
things that you don't think are things
Speaker:you should be spending your time on,
Speaker:but you don't have any
control over it either.
Speaker:It's just part of being
in a large organization,
Speaker:the friction that comes with that.
Speaker:Yeah. And I mean,
everything you're building,
Speaker:you're building for the benefit
of yourself and your partner,
Speaker:and there's a nice feeling that
goes along with that. Also,
Speaker:despite my comments about the
laundry, and I do do my own laundry,
Speaker:there's an empowering feeling
to being able to do things,
Speaker:the things you need to do for yourself
and learning the blocking and tackling of
Speaker:how all of that happens.
You feel empowered by it.
Speaker:And then as you grow, as we have,
Speaker:I don't have to do most of
those things for myself anymore.
Speaker:We have people that can do the
CLEs and send in the bar admission
Speaker:fees and handle the malpractice insurance
and the finances and everything.
Speaker:But I know how all that works now.
It's not a mystery to me anymore.
Speaker:And it's nice to know that.
Speaker:And it's also nice to appreciate
what people are doing for you,
Speaker:what you once had to do for yourself.
I think there is some value in that in the
Speaker:early stages. One question
I have for you is,
Speaker:you were kind of similar
to me in that, I mean,
Speaker:timing of when we started our practices,
Speaker:I forgot you were younger than me because
I'm 54 now and you said you were 51.
Speaker:I was born in 73, right? So what am I, 52?
Speaker:Yeah, you're two years younger. So I mean,
Speaker:we both kind of started practices at a
phase in our life where neither of us
Speaker:could really afford to go a year without
a paycheck. We have responsibilities,
Speaker:we have kids in college,
Speaker:and that's a different challenge than
when you're maybe fresh out of law school,
Speaker:hanging a shingle and eating
ramen noodles in an apartment.
Speaker:You have to generate revenue in
year one. But on the flip side,
Speaker:hopefully because of your success,
Speaker:you had some resources to invest
in your firm to begin with.
Speaker:And it sounds like you did.
Speaker:You were able to buy case management
software and hire outside IT firms and put
Speaker:these pieces in place.
Speaker:So can you just talk a little bit about
the timing of what it's like to start a
Speaker:firm at this age as opposed
to when you're younger?
Speaker:And how do you think through the
finances of having to replace
Speaker:what I assume was a relatively
generous compensation
Speaker:scheme at Covington within
a few years so that you can
Speaker:meet all your own personal
financial responsibilities?
Speaker:Yeah. I mean, number one,
Speaker:a lot of people just need to think about
what their financial needs and goals
Speaker:are because if you're
trying to sort of just max
Speaker:out the numbers in your bank account,
Speaker:that it may not be the right thing for
you to do to start your own practice.
Speaker:If that was my goal, I don't think
I would've done this. I mean,
Speaker:I don't know how lucrative this may be
or not be, but if that's your mindset,
Speaker:that's your bottom line
going into it, I need to,
Speaker:or want to have this much money,
it's maybe not the thing for you.
Speaker:You got to think about what
else makes you go in life.
Speaker:Of course, though you need
your own, you have expenses,
Speaker:you have things you got to take care of.
Speaker:I came to it at a point where
I had enough money in the bank,
Speaker:had enough for the kids to go
through college where it's like,
Speaker:if I don't have to take money out of
this firm for some period of time,
Speaker:that's okay. And then at some
point, I will want to and need to.
Speaker:But being a former federal prosecutor,
Speaker:I spent 10 years getting paid what is a
Speaker:lot of money, maybe some
places, some professions,
Speaker:but in New York City as a
lawyer is not a lot at all.
Speaker:It's a small fraction of what you
can get as a law firm partner.
Speaker:And you know what? I was okay, right?
Maybe I didn't go on as nice vacations,
Speaker:but I was okay and I was happy.
Speaker:And so you just need to think about your
relationship with money and how it fits
Speaker:in with some of the other goals in.
Speaker:Your life. Arlo, can you talk
about when you started your firm,
Speaker:obviously you and your partner
were known quantities individually,
Speaker:but your firm and the firm name brand new.
Speaker:How did you go about reaching
out to centers of influence
Speaker:or people to let them know that you're
hanging your own shingle and you would
Speaker:appreciate referrals and kind of build
that network that you've probably
Speaker:had over the last 10, 20 years?
Speaker:Yeah, no, that's a good point. I
mean, I'd say there's two things.
Speaker:So one is the network of former
prosecutors where we get,
Speaker:I think most of our
referrals, it's fantastic.
Speaker:The people who worked in the
Southern District together,
Speaker:if you were there for 10 years,
people 10 years older than you,
Speaker:10 years younger from when you're
doing defense work, it's just great.
Speaker:And you see all these people,
there's all sorts of events.
Speaker:An element of interest when you strike
out on your own and start a new firm.
Speaker:I mean, people seek you
out at the cocktail party.
They want to hear about it.
Speaker:It's more interesting than someone else.
Speaker:So that kind of gets you front of mind
and people have thought of me that way.
Speaker:Here's the other thing, as a lawyer,
Speaker:especially this kind of lawyer anyway,
Speaker:it's a very low bar to be
interesting on LinkedIn.
Speaker:Most of my friends at larger firms,
Speaker:the only posts that they can
ever make are, it's an honor.
Speaker:And with great pride,
Speaker:I recognize the award in Law
Dragon 970 of eight of my
Speaker:colleagues in the Bladibu practice. And
I mean, those are nice things. Actually,
Speaker:people should post those.
But if I post anything like,
Speaker:I don't even think it's edgy, but I'll
post something about crypto or AI,
Speaker:or I'll use AI to generate some artwork.
Speaker:I actually once did a AI avatar of me,
it looked like me, but it was not me.
Speaker:I was typing in things
and doing a crypto scam.
Speaker:And I go to these events
and people are like, "Oh,
Speaker:you're the crypto stuff
and you do this and that.
Speaker:" And it makes an impression on people.
Speaker:The sort of crypto broader general public,
Speaker:that's a different challenge in
marketing and they're not on LinkedIn. So
Speaker:reaching other audiences, we still
have to figure some of that out,
Speaker:but sort of the network of
people that we already know,
Speaker:I think it's remarkably straightforward
to kind of get them to think of you.
Speaker:How do you think about scaling up? I mean,
Speaker:taking on each new case you take,
Speaker:assuming you have to think
through, or do you have the time,
Speaker:do you have the resources
currently to handle that work?
Speaker:And then where is the point where you
say, "Well, we're at the breaking point,
Speaker:we've got enough or potentially too much,
Speaker:we should bring on somebody
else or we could just be more
Speaker:selective in the cases we take and
turn down work." How do you think
Speaker:about that as you're thinking
about your next step?
Speaker:Definitely do not want to
turn down work. I mean,
Speaker:unless it's a bad case that we're just
not going to be able to help the person,
Speaker:particularly if it's coming from someone
who's thought of us to refer it to.
Speaker:So we'll try to do the work and as long
as it's something we think we can be
Speaker:successful at and we hire people,
Speaker:we're still looking to hire people.
Speaker:You have to sort of be a little bit
optimistic about the future without
Speaker:being irrational. I think the hardest
thing we're going to have to do, Ben,
Speaker:and something maybe I'll pick your
brain about more is we're open
Speaker:to and interested in doing contingent
fee work in the right cases,
Speaker:the large scale crypto scams. And some
of these are very interesting cases.
Speaker:There are a lot of
interesting legal issues.
Speaker:They may be hard to get
litigation funding for,
Speaker:which is also very expensive.
So I think one of our challenges will be
Speaker:how to maybe invest in some
of those cases while still
Speaker:having resources to be paying
associates who are doing other things as
Speaker:well. So sort of balancing ...
Speaker:The ideal world is we do well enough on
the paying cases to be able to sort of
Speaker:fund smart bets on contingent fee matters,
Speaker:but there are not a lot of
law firms that I think have
Speaker:cracked that nut in this kind of space.
Boy Schiller is certainly one of them,
Speaker:but figuring out that I think is
going to be our next kind of real.
Speaker:Challenge. Yeah. I was going to ask
you about your fee structure. I mean,
Speaker:sounds like most of your cases
are on hourly rate still,
Speaker:or do you do flat fees or what?
Speaker:Most are hourly rate or
some sort of flat fee.
Speaker:We do have a few contingent fee matters.
Speaker:We were involved mostly before I joined
in a very interesting crypto related
Speaker:class action that we're
no longer involved in,
Speaker:but that was a purely contingent fee/court
Speaker:approved class fee. But yeah,
so it's a mix of things.
Speaker:And people keep saying the hourly
rate is going to die, right?
Speaker:They've been predicting it forever,
Speaker:but flat fees are really challenging
too because in the criminal defense,
Speaker:white collar investigation space,
Speaker:there's a lot you don't know when
you're taking on a matter. So to say,
Speaker:"I'll do this investigation
for X price." Or, "Oh yeah,
Speaker:the government just says they have
a few questions for you. Sure,
Speaker:let's settle on Y." There's
so many things you don't know.
Speaker:So pricing I think is still a
really hard thing to do there.
Speaker:Yeah. I mean, it's the
contingent fee model.
Speaker:I'm so accustomed to it and that's all
we do. So it's second nature to us.
Speaker:But if it's not what you do, it
really does raise lots of challenges.
Speaker:And as you mentioned that,
Speaker:we were just talking early this morning
about funding because we self-fund all
Speaker:of our cases and extremely
expensive to do that,
Speaker:but we have a model that
allows that to work.
Speaker:But it hadn't occurred to me
how rare that is for people
Speaker:who don't do contingent fee work.
Speaker:You're not accustomed to funding cases
at millions of dollars out of your own
Speaker:pocket.
Speaker:Yeah. I would imagine, I mean, maybe I'm
oversimplifying it or overstating it,
Speaker:but probably the beauty a
little bit of what you do,
Speaker:high end medical malpractice is
you're not always going to be right,
Speaker:but you can sort of value a case, right?
Speaker:It's going to pay between this and this,
Speaker:and it's going to take between this
many months and this many years and have
Speaker:some kind of range,
maybe you're wrong a lot,
Speaker:but I feel like since we haven't figured
out what kind of cases we would do,
Speaker:I think it's going to be a
lot harder to value them.
Speaker:Yeah. The valuation is an issue,
Speaker:but what ultimately makes it work
for the firms, I think works,
Speaker:and it's both the mixed firms that do
mixed hourly rate and contingent and the
Speaker:pure contingent is that
they have a high enough,
Speaker:a large enough docket of those cases
that they're diversifying the risk across
Speaker:cases.
Speaker:If we just had one med mal case that
was going to be worth $0 if a defense
Speaker:verdict or a hundred million,
you can't take on that risk. No,
Speaker:we have many, many cases,
Speaker:and if some of them go south on
us because we get a bad result,
Speaker:despite our efforts, that's
part of the business model.
Speaker:We expect that to happen
and it's risky, but we,
Speaker:just like anything,
Speaker:the risk is well managed because
of the docket of work that we have.
Speaker:And I find that's often what the hourly
rate firms run into. They'll see a
Speaker:contingent fee case every now and then,
Speaker:but now they're implementing a totally
different business model just for one
Speaker:case that doesn't really work
with the rest of the practice.
Speaker:It's just a hard thing to do,
Speaker:but I definitely think there are some
very successful firms that have meshed the
Speaker:two.
Speaker:I think that just means that you
need to have some critical mass of
Speaker:those types of cases, whether it's 50%
of your practice or 40% of your practice,
Speaker:but you just don't want to have one.
Speaker:Yeah. It's just too risky.
Speaker:It's like going into the casino and
putting all the money on one number on the
Speaker:roulette wheel, right? No one would
really do that. It's not rational.
Speaker:But if you're betting red or green,
you're going to win 50% of the time.
Speaker:And if you win big when you win, yeah,
that's a pretty good ... Makes sense.
Speaker:Yeah, it's a tricky thing to do.
Speaker:I don't think that many firms have
really struck that balance all that well.
Speaker:That's why firms like ours exist because
we have a contingent fee model that
Speaker:works for us. But yeah, I think
there's a great opportunity for you,
Speaker:especially in the fraud and
crypto space and all that.
Speaker:The one thing we know is the extent of
people trying to steal other people's
Speaker:money using new
technological approaches to
Speaker:defrauding people of their
money is going to be enormous.
Speaker:Yeah. Oh, that's great advice.
Speaker:I know we're getting close on time.
Speaker:You had mentioned you guys
are currently still hiring.
Speaker:I guess what roles are you looking for
and what's your ideal applicant in those
Speaker:roles?
Speaker:We're concentrating, I think,
Speaker:on associates and analysts might
be called paralegals at other
Speaker:law firms,
Speaker:but I think what we're looking for for
now is people who are very interested in
Speaker:maybe their college grads and they're
thinking about going to law school.
Speaker:And maybe there's a few firms that have
sort of set up programs that are sort of
Speaker:structured around that and they've gotten
some excellent talent and these folks
Speaker:can do traditional paralegal work,
Speaker:but they can also do things sort of
beyond that. And they're not lawyers,
Speaker:they can't do legal work, but they
can, I think, add a lot of value.
Speaker:And then we're looking for associates,
Speaker:either people come to boutiques
like ours with white collar defense,
Speaker:if maybe they want to think about being
a prosecutor in a couple of years and
Speaker:working closely with people
who have that experience.
Speaker:So I think folks like that we'd
be interested in. And also,
Speaker:I think folks who are just sort
of creative and ambitious and want
Speaker:to be part of something growing and
who knows what will happen then.
Speaker:Well, Arlo, it's really great
to see you and to catch up.
Speaker:Congrats on your firm
and all your success.
Speaker:Well, it's great to catch up with you
and it's an honor to be on your podcast.
Speaker:If I'm in New York, I'll look you up,
Speaker:but definitely try to look us up
if you ever get back to Maine.
Speaker:I know you haven't been
back in a while, but ...
Speaker:I will. I will definitely do that. Yeah.
Speaker:It was a pleasure, man,
you are low. Thank you.
Speaker:All right. Thank you,
Jeff. Thank you, Ben. Bye.
Speaker:Bye. Thanks for listening to Elawvate:
Build and Grow Your Law Firm.
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