Elawvate: Build & Grow Your Law Firm
Latest Episode

The “Vivid Vision” Playbook for Growth, with Cameron Herold

Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold ’s revolutionary “Vivid Vision” model. He describes it in this c...

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The “Vivid Vision” Playbook for Growth, with Cameron Herold
Oct. 24, 2025

The “Vivid Vision” Playbook for Growth, with Cameron Herold

Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold ’s revolutionary “Vivid Vision” model. He describes it in this c...
Listen to the Episode
Aim, Plan, Honor: Strategic Growth, with Melissa Shanahan
Oct. 10, 2025

Aim, Plan, Honor: Strategic Growth, with Melissa Shanahan

Melissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the tra...
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Do You Have a Vision or a Pipe Dream?, with Ben Gideon
Sept. 26, 2025

Do You Have a Vision or a Pipe Dream?, with Ben Gideon

Here’s what a vision is not : a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for...
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The Art of Decision-Making, with Ben Gideon and Jeff Wright
Sept. 12, 2025

The Art of Decision-Making, with Ben Gideon and Jeff Wright

Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon . To break down that concept, Ben and firm CO...
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From Silicon Valley to Legal AI Startup, with Jerry Zhou
Aug. 29, 2025

From Silicon Valley to Legal AI Startup, with Jerry Zhou

Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that w...
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Leaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff Wright
Aug. 15, 2025

Leaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff Wright

"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon . To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen . In a conv...
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Scale Your Firm, No MBA Required, with Megan Piper
Aug. 1, 2025

Scale Your Firm, No MBA Required, with Megan Piper

Megan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agno...
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Starting a Firm vs. Growing a Firm, with Ben Gideon and Jeff Wright
July 18, 2025

Starting a Firm vs. Growing a Firm, with Ben Gideon and Jeff Wright

Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon . The founder and managing partner of Gideon Asen teams up with the firm’s chi...
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About the Hosts

Benjamin R. Gideon Profile Photo

Benjamin R. Gideon

Partner, Gideon Asen LLC

Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

Jeff Wright Profile Photo

Jeff Wright

COO, Gideon Asen LLC

Jeff Wright joined the Gideon Asen Team as its new Chief Operating Officer in January 2025. He brings with him 25 years of experience in the financial services and banking industry. Having held previous roles as a financial advisor, Executive Vice President, and most recently COO of a large community bank in Maine Jeff brings a wealth of knowledge and expertise to this role.

Reviews

Great podcast

"Great rapport between the hosts. They have a lot of interesting points to make for law firm owners"

tattorney | July 27, 2025

The Business of Law

"Solid podcast on running the firm. Ben (and lots of other excellent lawyers) have great trial podcasts, but there’s almost nothing about the business side of law. There are so many blindspots trying …"

Podcast Dad | July 29, 2025
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