Elawvate: Build & Grow Your Law Firm
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Secrets of a Serial Entrepreneur, with T.A. McCann

What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann , visits ho...

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Recent Episodes

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Secrets of a Serial Entrepreneur, with T.A. McCann
Dec. 5, 2025

Secrets of a Serial Entrepreneur, with T.A. McCann

What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann , visits ho...
Listen to the Episode
Building ‘Comes Down to Balance’, with Andrew Garza
Nov. 21, 2025

Building ‘Comes Down to Balance’, with Andrew Garza

“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza Trial...
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Secrets to Scaling a Criminal Defense Firm, with Tim Zerillo
Nov. 7, 2025

Secrets to Scaling a Criminal Defense Firm, with Tim Zerillo

“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff Wright...
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The “Vivid Vision” Playbook for Growth, with Cameron Herold
Oct. 24, 2025

The “Vivid Vision” Playbook for Growth, with Cameron Herold

Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold ’s revolutionary “Vivid Vision” model. He describes it in this c...
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Aim, Plan, Honor: Strategic Growth, with Melissa Shanahan
Oct. 10, 2025

Aim, Plan, Honor: Strategic Growth, with Melissa Shanahan

Melissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the tra...
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Do You Have a Vision or a Pipe Dream?, with Ben Gideon
Sept. 26, 2025

Do You Have a Vision or a Pipe Dream?, with Ben Gideon

Here’s what a vision is not : a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for...
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The Art of Decision-Making, with Ben Gideon and Jeff Wright
Sept. 12, 2025

The Art of Decision-Making, with Ben Gideon and Jeff Wright

Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon . To break down that concept, Ben and firm CO...
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From Silicon Valley to Legal AI Startup, with Jerry Zhou
Aug. 29, 2025

From Silicon Valley to Legal AI Startup, with Jerry Zhou

Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that w...
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About the Hosts

Benjamin R. Gideon Profile Photo

Benjamin R. Gideon

Partner, Gideon Asen LLC

Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

Jeff Wright Profile Photo

Jeff Wright

COO, Gideon Asen LLC

Jeff Wright joined the Gideon Asen Team as its new Chief Operating Officer in January 2025. He brings with him 25 years of experience in the financial services and banking industry. Having held previous roles as a financial advisor, Executive Vice President, and most recently COO of a large community bank in Maine Jeff brings a wealth of knowledge and expertise to this role.

Reviews

Great podcast

"Great rapport between the hosts. They have a lot of interesting points to make for law firm owners"

tattorney | July 27, 2025

The Business of Law

"Solid podcast on running the firm. Ben (and lots of other excellent lawyers) have great trial podcasts, but there’s almost nothing about the business side of law. There are so many blindspots trying …"

Podcast Dad | July 29, 2025
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