Episodes
Dec. 5, 2025
Secrets of a Serial Entrepreneur, with T.A. McCann
What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann , visits ho...
Nov. 21, 2025
Building ‘Comes Down to Balance’, with Andrew Garza
“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza Trial...
Nov. 7, 2025
Secrets to Scaling a Criminal Defense Firm, with Tim Zerillo
“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff Wright...
Oct. 24, 2025
The “Vivid Vision” Playbook for Growth, with Cameron Herold
Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold ’s revolutionary “Vivid Vision” model. He describes it in this c...
Oct. 10, 2025
Aim, Plan, Honor: Strategic Growth, with Melissa Shanahan
Melissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the tra...
Sept. 26, 2025
Do You Have a Vision or a Pipe Dream?, with Ben Gideon
Here’s what a vision is not : a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for...
Sept. 12, 2025
The Art of Decision-Making, with Ben Gideon and Jeff Wright
Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon . To break down that concept, Ben and firm CO...
Aug. 29, 2025
From Silicon Valley to Legal AI Startup, with Jerry Zhou
Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that w...
Aug. 15, 2025
Leaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff Wright
"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon . To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen . In a conv...
Aug. 1, 2025
Scale Your Firm, No MBA Required, with Megan Piper
Megan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agno...
July 18, 2025
Starting a Firm vs. Growing a Firm, with Ben Gideon and Jeff Wright
Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon . The founder and managing partner of Gideon Asen teams up with the firm’s chi...
July 4, 2025
Building a Law Firm: Lessons from the Trenches, with Ben Gideon and Jeff Wright
"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their ...
June 27, 2025
Welcome to Elawvate: Build & Grow Your Law Firm
Everything You Really Need to Build a Law Firm Welcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices. Host Ben G...