July 31, 2026

No Equity, No Problem: Our Attorney Pay Plan, with Ben Gideon and Jeff Wright

Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen, they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the current plan's two governing principles, transparency and predictability, and its three-part formula of base salary, team bonus, and firm-wide bonus. They close on why good fences make better neighbors, using an employment agreement to protect the firm's cases and clients.

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Welcome to Elawvate, Build and Grow

Your Law Firm. I am Jeff Wright,

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chief operating officer at Gideon Asen,

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and as always joined by Ben

Gideon, owner, manager, partner,

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The reason why they're near and dear to

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I tell Ben every day, best job I

ever had. How are you today, Ben?

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Trying to organize my life

so I can go on vacation.

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Vacation as always comes

at an inopportune time.

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I'm optimistic I can wrap things up and

get out the door, so excited for that.

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I think you can. It's been a busy time,

but well-deserved vacation. I mean,

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you haven't had a vacation in

two or three weeks, I think.

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It's been at least a week or two.

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You must be exhausted. Today's

topic, attorney compensation.

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So I think a very important topic,

and our firm, I believe Ben,

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does it a little bit differently than the

traditional plaintiff firms out there.

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And we want to talk about it and give

you some ideas on what we do to attract

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the type of employees that

we want and how it's working

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for us.

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It's a really important topic.

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We had mentioned it during a

prior podcast episode where

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we said we would get to it.

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And we actually heard from a

frustrated listener who as a regular

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listener of the show and said, "Hey,

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you guys said you were going

to cover attorney compensation.

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Where's that episode?

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We haven't heard it yet." So we wanted

to make sure we circled back and covered

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that.

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What I wanted to do is just start by

giving kind of a big picture overview

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of it.

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We'll get into the very specifics of how

our particular compensation structure

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works,

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but it really has to be guided by mission

and principles in terms of what is it

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you're trying to achieve?

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Who are you trying to attract and

retain with your compensation model?

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I once happened to be in Orlando, Florida,

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and I had lunch with an attorney

down there named John Morgan who many

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may know. He's on advertisements

and billboards all over the country.

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He runs Morgan & Morgan,

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which is the largest personal

injury law firm in America.

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And we are talking a lot about

attracting and retaining lawyers.

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I think at one point John owned

100% of his company himself or

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maybe with his brother who runs

his sort of back office functions.

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And then gradually I think they have

brought other people in sort of as equity

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participants over the years.

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I can't speak in great detail

to the Morgan & Morgan model,

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but one thing he told me was

everybody needs two things.

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They need love and they need money.

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And I think it's important

to keep that in mind.

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They're both critically important.

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Either one alone is not enough

to attract and retain the best

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talent. The love part

comes into feeling valued,

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feeling important, being

able to do important work,

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satisfying work,

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having a team around you that

allows you to reach your highest

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potential, that supports you. I mean,

as Jeff and I were just joking around,

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also allows you to enjoy your work

because we only live once and we all

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spend most of our adult lives working.

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And if you don't find joy

or satisfaction in that,

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no amount of money can

really make up for that.

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So the love part is a topic for a

different podcast or maybe a whole nother

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podcast franchise where I'll talk

to you about my strategies for love,

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intimacy, and relationships. That

will not be a well subscribed to show.

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There's not of a particular authority

on it, but I do think at our firm,

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we accomplish that goal pretty

well by making everybody

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feel appreciated and valued and

hoping to build out structures and

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systems that allows people to achieve

their highest and best use so they're not

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mired in bullshit,

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but able to do the things that

bring them satisfaction and joy.

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For lawyers,

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a lot of that depends on having access

to the kind of work they want to do.

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One thing Morgan & Morgan can offer top

lawyers is we have really good cases

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and they can get the cases

because they do the marketing.

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So many lawyers are motivated to want

to work on really good high quality

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cases. Our firm is very fortunate in

having many of those types of cases.

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The other part of that is particularly

for a plaintiff contingent fee firm,

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but probably true for every firm,

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the quality of the work you have

does translate quite directly to the

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compensation because if your

overall business model is not

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economically successful,

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you don't generate the kind of cash

and revenue you need to pay people.

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Pretty simple, right? If

you have really good work,

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a good steady pipeline of work,

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if a lawyer is comparing the opportunities

at your firm versus a different

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firm that doesn't have opportunities

to the same quality work,

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even if the compensation structure might

be more advantageous at a competitor

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firm, but they don't have the work,

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overall they may be doing much better

at a firm where maybe they're getting a

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slightly smaller percentage,

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but it's a smaller percentage of much

bigger pie. So that kind of goes to the

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love side. Let's talk about money

because at the end of the day,

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people need money.

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People deserve to be well paid

for their time to reflect their

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real value added to a business.

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And it quickly becomes apparent if a

business is not willing to pay people

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what they're really worth.

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The generosity of the

executive compensation plan

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translates to better

people or better companies,

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which I thought was very interesting.

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And part of that is if you are

hiring the kind of people that

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require money to motivate,

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you're hiring the wrong kind of people

to begin with because what you want are

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people that are motivated by

the mission and by the work.

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They also need to be paid and

appropriately compensated.

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But after whatever that threshold

of appropriate compensation is,

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adding incremental compensation

to that in the study Jim Collins

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references in his book did not produce

better companies or better people. So I'm

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going to just stop there first

with that whole overview. Jeff,

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thoughts from your extensive

experience on just those big

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picture items?

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I love that you hit on the culture and

the love piece because at the end of

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the day, people can be

overcompensated for the job,

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but if the job is a place that

they do not want to be at,

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that's only going to last so long and

it's not going to translate into the type

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of production or the type

of employee that you want.

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The compensation is always tricky

because I've found there's a finite

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amount of really good attorneys out

there that we want to have as part of the

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team,

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and we have a very well-defined hiring

process that we've spoken about in the

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past. And I think one thing, I

don't want to say that handicaps us,

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and you can probably speak to this, Ben,

when you and Taylor started the firm,

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you made a conscious decision

to not have a path to equity

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partnership, which I think traditionally,

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I mean me being a non-attorney,

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my mindset is traditionally

somebody starts at a firm,

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they're an associate, maybe they are a

senior associate in four or five years,

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and then they have an opportunity

for an equity partnership,

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they can buy in. And that's kind of the

traditional path that you and Taylor

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chose to not go that route.

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And we had to structure our

salaries and our bonus plan to

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probably compensate for that to a certain

extent because there's no path for

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that. So I guess what was your mindset

with Taylor structuring it that way?

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Yeah,

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and that's why I mentioned at the outset

that you have to start with what is

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your overarching goal and your mission

in terms of developing a compensation

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plan because you could have a traditional

firm model where there's a pathway to

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equity partnership. And at some

point when you make partner,

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you have an ownership interest,

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equity interest in the

profits of the firm.

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That brings with a series

of considerations and issues

that are unique to that

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model. That was the model I

came from in my prior firm.

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And what I found, there's a

lot of benefits to that model,

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which is that that's an easy

way to attract and retain

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top talent because there's obviously that

carrot that you can offer that at the

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end of that arduous path

up the steep mountain,

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when you get to the peak,

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you now have that professional

accolade and accomplishment

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and you have that equity that so many

people appreciate and would like to

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enjoy someday. The downside to

that model is that as you start to

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make more equity partners

in an organization,

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the ownership gets quite diffuse

and there can be a complacency that

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sets in. There's an economic principle.

I'm forgetting the name of it.

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You learn it in microeconomics. I think

it's agency cost maybe is the concept.

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But the idea is that if you

have nobody who has predominant

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ownership interest in something and

everybody only has a small piece,

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nobody is highly motivated

to go that extra mile,

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make that extra sacrifice to

make the firm work. For instance,

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if you are a 10% or 20% owner and your

partners are enjoying their weekends at

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home with their families,

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why would you be burning the

midnight oil sitting in the office?

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Why would you be working

nights and weekends?

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Why would you be taking on additional

stress and anxiety because you only

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enjoy 10 or 20% of that?

You're giving away 80%.

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That's why somebody like Morgan & Morgan,

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you've got a guy like John Morgan who's

kind of a force of nature who I'm sure

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has worked 80-hour weeks for 40 years,

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but he enjoys the vast majority of

the fruits of that labor himself,

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so he's motivated to do

that. And in my old firm,

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that's what I noticed that there were

some of us, I'm just built this way,

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that generally work

hard and always take on

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sacrifice, go above and beyond. And

some people just didn't want to do that.

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That kind of equity, you could

have more or less equity,

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but ultimately there is that

agency cost problem of since nobody

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owns it,

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nobody is as motivated to kill

themselves to make the business

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successful. So I noticed that issue of

sort of a institutional complacency.

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And there's also from a management side,

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the ability to make fast,

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nimble decisions depends

on having a streamlined

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process for that,

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not management by committee. And you can

become paralyzed from inaction if you

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have too many people at the

table, all who have a voice.

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And if someone's an equity

owner in a business,

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it's hard not to give them a voice,

at least in major decisions like that.

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So you're right, when Taylor

and I started this firm,

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and I think it was more

important to me than to Taylor,

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he had only been at that firm a few

years and had actually not been a partner

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there. He was an associate when

he left to start this firm,

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so he didn't quite have

the same experience.

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But having been in a place where

I felt like I was kind of killing

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myself to build the institution and to

make it successful and work and saw some

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of my colleagues who I really liked

but just didn't have that same goal,

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I didn't want to be back in an environment

where I was giving away my equity

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ever again. So one of our fundamental

principles in starting this firm was,

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as long as I'm here and alive and working,

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I don't intend to give

away any of my equity.

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So I think that's been a very good

decision and it's worked out well.

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But then that creates that

problem you identified of, okay,

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if you're not willing

to give people equity,

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what can you give them

to attract and retain the

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very best talent and

most talented lawyers?

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So I'll stop there for your comments and

then we can get into the details of how

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we addressed that problem.

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And I think a lot of hiring and

compensation. Well, the compensation,

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most people are thinking on the

hiring side, what do I have to offer,

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whether it's benefit or salary or

bonuses to get this individual on board?

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But you've mentioned the

word retention a lot,

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and I think that gets lost

in the shuffle. I mean,

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getting someone on board is great and

it's a challenge and you want to make sure

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you make the correct hiring decision,

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but the retention is probably

the most important part of that.

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How do you keep that individual

that you worked really hard to get?

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You can't put a price on the hundreds

of hours of training and onboarding and

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integrating them.

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How do you retain that employee

for ideally as long as you want to

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have them as part of the firm? It

not only comes back to the culture,

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but it does come back to the compensation.

And if they can't get an

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equity partner, what

are you offering them?

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And how can their compensation be

tied to their performance and the

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firm's performance appropriately

to ensure that the money part

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of their concerns is

addressed appropriately?

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I think the way you and

Taylor have structured it,

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our last iteration of the attorney

bonus plan had to have had

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25 or 30 versions before

it was rolled out.

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And we met for,

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I don't know how many meetings we had

on it before we rolled it out. A lot.

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Yeah.

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And that's because the last iteration of

what we tried to do was very ham-handed

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and poorly executed,

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and we didn't want to have

that problem repeat itself.

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So we were much more deliberate and much

more thoughtful this time to try to get

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it right. But just back to

your point about retention,

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and it's worth mentioning,

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the compensation is obviously

a huge part of the retention.

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That's sort of the carrot of

what somebody, if they stay,

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is entitled to enjoy for their

compensation and benefits.

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There's also maybe more

of a stick you might say,

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which is it's not as

pleasant a thing to consider,

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but I think it's extremely important,

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something that I recognize the

importance of when I left my last firm,

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and that is to have a really locked,

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solid employment agreement

with your lawyers.

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The agreement we had with my

former firm was not well written to

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protect them from us leaving,

to protect their assets,

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to protect their valuable cases,

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their relationships with referring

attorneys and clients. And so just

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recognizing that it's a fact of

life, that you can hire somebody,

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invest in them, prop them up, give

them opportunities and resources,

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and then they can decide someday maybe

the grass is greener on the other side of

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the road and they want to leave and

compete with you across the street.

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You really have to have a solid

bulletproof employment agreement with

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all of your lawyers. And

ours is pretty stringent,

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but it's just that concept that

good fences make better neighbors.

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Putting that in place creates the rules

and the expectations very clearly for

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people from the outset,

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and it protects us against

the worst scenarios that one

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could anticipate of a lawyer trying to

leave and steal clients from the firm or

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steal cases. I was very fortunate,

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and this is something I would

encourage every lawyer to consider,

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but we've had Shane Inspector

on my other podcast,

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and he's a partner and owner of one of

the most successful plaintiff's firms in

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the country,

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Klein Inspector out of Philadelphia.

You don't have to reinvent the wheel.

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He was kind enough to share with

me their employment contract,

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and I used that as a model for ours.

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We did tweak and change

it to meet our own needs,

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but that's one element you want to

have in place along with a solid

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compensation plan to deal with

the issue of retention and

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create disincentives for

people to leave under adverse

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conditions.

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I just wanted to say, it

was so important to us.

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Obviously we got a very strong

draft to work from, made our tweaks,

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but we still, it was so important.

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We took the extra step and we used a

third-party employment lawyer and sent it

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to them and made sure,

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especially with it coming from

Pennsylvania and we're up here in Maine,

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that it made sense for

our state and everything,

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and it was rock solid.

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So take the time if

there's some extra expense,

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and you should send it to someone.

If you're not an employment lawyer,

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get it in the hands of one and make

sure that's perfected to cover yourself.

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Need help on a complex personal

injury or medical malpractice case?

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Gideon Asen accepts case referrals

and regularly co-counsels with lawyers

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nationwide on high value claims.

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The firm has recovered millions of dollars

in cases that competitors turned away

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because they dig deeper.

Ready to learn more?

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Email bgideon@gideonasenlaw.com

to start the conversation.

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Gideon Asen shares fees is

permitted by the laws of each state.

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Don't let complex cases

overwhelm your practice.

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Elevate justice together with Gideon Asen.

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As an owner, you should not feel shy

about having a strong employment contract.

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The people you're bringing in, you are

handing off your most valuable assets to,

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which are your cases, your clients, and

your relationships with other lawyers.

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You're also mentoring them, you're

making them better. I mean, in our case,

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we promote them.

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We pay for article placements so that

they can have bylines under their

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names and photographs

and published articles.

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We pay for them to travel all

over the country to go to CLEs.

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We pay for their membership in

bar associations and groups.

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We encourage them to build a franchise,

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to develop their reputations and names,

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but all for the benefit

ultimately of the institution.

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And if you were to invest all that in

somebody and then they would take that and

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leave,

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I think it's only fair that the

assets remain with your firm

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as much as a contract can protect

you from that. You just can't

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have somebody stealing your

work product, your assets.

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And I should say there's nobody in

our firm I worry about that with,

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and that's part of having a culture of

getting the right people in the door,

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but you're just better to be

safe than sorry on that front.

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So moving on to the

compensation plan itself,

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I had mentioned that we kind

of bungled this the first time.

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So just the background is

when we started the firm,

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it was just my partner and I.

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We have an arrangement in

our own partnership agreement

about the distribution

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of our equity that only

applies to the two of us.

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When we started to bring in non-partner,

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non-equity owners of the firm, we

didn't have a plan for that initially.

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We weren't intentionally

planning to hire people.

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When we first started hiring people,

we had enough work. People came,

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wanted jobs, we found the right people,

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we started to build out.

We negotiated salaries.

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There was no particular bonus. The

bonus was at the discretion of us,

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Taylor and I. And at the end

of the year, we would meet,

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discuss the particular lawyer,

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and based on the success of our firm in

the year and their contributions to it,

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we would bonus people. That's kind of

how it worked. At some point though,

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after having a couple of lawyers,

non-owner lawyers in the firm,

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we started to come to the belief

that that wasn't going to work

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longer term because these lawyers

were working on cases that we

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were settling for multi

seven-figure, eight-figure amounts.

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They could see what that was

producing for revenue to the firm.

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And they're very smart people.

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It wasn't going to be long before

they realized that the, frankly,

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pittance we were paying them at the time

in terms of just a flat salary was not

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really appropriate in light of

their value added to the results we

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were obtaining. Rather than wait for

somebody to approach us about that and to

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be pissed off or frustrated about

it, we wanted to get out ahead of it.

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And so nobody had asked for anything more.

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Nobody had said they were dissatisfied

with their pay or the plan.

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We affirmatively went to

our associates and said,

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"We want to share more of our profits

with you. We think you deserve it.

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We want to be fairer to you,

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and we want to develop a plan for that."

Our initial plan for that had to do

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with segregating a certain

amount of the revenue from our

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cases,

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and then based on somebody's

work on those cases,

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allocating some bonus amount

to them at the end of the year.

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But we hadn't thought out the

specific numbers very carefully.

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Started to go down that road. In year one,

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we ended up giving one of our lawyers

who was involved in a $10 million case

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settlement, a very significant bonus,

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multiples of her base salary and

a bigger bonus than probably any

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associate in the state of Maine had

received that year or maybe ever.

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But it wasn't met with

the positive feedback or

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happiness for receiving that that

we expected because despite the size

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of the bonus,

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it actually didn't fully come up to the

level of what we had sort of put in our

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plan for how we were

thinking about organizing it.

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It was basically we have this pool of

money and based on what percentage of the

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work of that case you

did versus other people,

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you can get everything in that

pool or only a portion of the pool.

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We gave the person a portion of the pool,

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about a third of what was in the so-called

pool, which was a very big number,

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and we had a rationale for why we did

that, but it all seemed kind of arbitrary.

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So rather than a very high

bonus engendering goodwill,

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it seemed that we were being

victims of our own good deed

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by creating a system that seemed arbitrary

and capricious. Every time we were

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going to bonus somebody,

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there was no clear transparency

or metric that one could look at

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to see if that was the right

number, too high, too low.

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And we recognized that year

in and year out in every case,

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we are now going to be

faced with developing what

would appear to be somewhat

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arbitrary bonus numbers,

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creating the risk that no one was going

to be happy no matter what we did.

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But also if we made people

happy in that arbitrary way,

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we were also not being fair to the firm

because we would be overcompensating

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people relative to their real worth,

which was just the truth of it.

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There's an intrinsic

worth that somebody has.

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If you are paying them multiples of that,

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then you're not a good manager of your,

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you're not being a smart owner or manager.

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So we faced that really big

tension of it was our goal to be

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generous. Our operating principle was

to be a little more generous in every

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decision than we had to be, always to

err on the side of being extra generous,

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say five or 10% premium above

what would be appropriate for

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bonus compensation. But we

weren't doing 100% over,

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200% over. Our decision seemed arbitrary.

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It was backfiring on us. Our bonus

plan was developing ill will.

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It was developing uncertainty

because nobody knew what to expect.

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And we realized we had made a huge

mistake actually. And at the same time,

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it created an expectation that once you

create, it's very hard to dial back,

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right? Somebody's making X and then you

promise them they're happy making X.

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You promise them 10X and then you give

them 3X and they're really unhappy about

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3X. Where they were happy at X,

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they would've been happy at 2X if

that's what you had promised them,

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but by promising them 10X,

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you can never dial it back to 2X and make

them happy again. So this was where we

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were at that moment in time before he

came to the firm and helped us develop our

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current compensation plan.

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So I'll stop there again for comments

and then we'll talk about the current

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iteration of the plan.

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I think the big words that you hit that,

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I don't want to say resentment is a

strong word and that's not what it was,

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but the uncertainty that that plan

had where nothing was definitive,

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people were guessing on

what they were going to get.

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Everyone has a number in their mind,

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and if they weren't getting that

number that was a pure guess.

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It was creating some tension and

uncertainty is the biggest thing.

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I think the plan that we've

landed on that we've had in place,

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actually it's been in place this year,

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2026 is when we started it, is

a very well though-out plan.

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It's very definitive. I mean,

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any attorney could go in there and

based upon knowing the production

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numbers of their team and our firm,

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land on almost an exact number

of what they're going to get.

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One of the governing principles of

the new plan, unlike the old plan,

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was complete transparency, not

just transparency for individuals,

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but across the board.

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So there's been a lot of social studies

and data on the idea that workers are

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happier when there's

complete transparency,

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even if they know their relative

compensation relative to other

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people. It doesn't tend to engender the

bad will because people are going to

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make assumptions about things that are

probably worse than they are if you don't

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have complete transparency.

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I should say that it's probably not

necessary to have transparency among

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different categories of

employees. For instance,

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our attorney compensation plan is

shared with all of the attorneys.

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The spreadsheet that shows what

everybody is paid and how they reach that

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number, it is not shared

with the non-attorney staff.

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Because it's apples and oranges,

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and I don't think there's a reason to

do that. I don't think there's a benefit

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in doing that. But just focused

on the attorney compensation now.

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So principle number one

is complete transparency.

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Principle number two is predictability

so that the lawyer knows based on

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their contributions to

each year's revenues,

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and that specifically is the fees

generated by their team and their

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work and by the firm as a whole.

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They can plug those numbers into

our spreadsheet and determine

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exactly what they're going

to make in that year.

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It is not subject to

additional discretion.

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It is not subject to arbitrary

decision-making by owners or

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anybody else.

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Now that doesn't mean that

that compensation structure

does not itself have

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room to bonus people higher or

lower based on criteria that we

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set. And I'll explain how.

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And I should back up and say that we

are more than willing to share our plan,

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our spreadsheet,

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and all the details of it with anybody

who wants it. Just like transparency in

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terms of our employees, there's

nothing we try to hide about it.

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When we are recruiting for a job,

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we send it out to the lawyer who we're

recruiting so that they can know in

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advance of coming what

exactly the compensation plan

here is and how it works.

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Let me describe kind of in

general terms how it works.

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So our attorneys are all

paid some base salary.

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That base salary is intended to

be amount of money that covers.

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It's not an insignificant base salary.

I mean, it's a six-figure number,

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but it is not intended to be the majority

of the way they get compensated if

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our firm is doing well

and they're doing well.

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It's kind of just a base amount that,

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especially for newer lawyers

before they've started to

make their large bonuses,

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can cover basic living expenses and

so forth. That base salary goes up

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incrementally and then cap at

a number that's pretty modest.

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So the advantage to that as a

firm is that we are not heavily

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exposed in terms of

cashflow on lawyer salaries.

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If our firm is not successful,

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if we are not generating

revenue off of our casework,

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if there's a huge economic downturn,

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there's a cap on that cashflow

need to pay lawyers that's pretty

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modest in terms of the economics

of our firm as a whole.

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So that's principle one, modest base

salary. That salary, I should say,

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is not a draw, it is an actual salary.

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They don't lose it later,

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but it is capped at what would be

a pretty low number overall for the

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economics. That's point one.

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The second part of the compensation

structure is what we call the team

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bonus.

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So our firm is segregated into

different teams. We have four

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teams basically up for the lawyers.

We have three different trial teams,

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which handle all of our litigated

cases that go into suit,

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that are litigated and may go to trial.

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Each of those teams is comprised

of two attorneys, a paralegal,

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and a legal assistant.

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Those teams each have cases that are being

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managed by those teams.

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And when those cases resolve either

by verdict or by settlement and

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generate fees,

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that goes into that team's

fee accrual number for the

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year.

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There is a threshold number that's

frankly pretty high that we expect the

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teams to meet every year because we give

them extremely good cases and a lot of

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resources and support. They should be

able to generate a particular number.

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And at that number or below,

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there is a certain team bonus

number that each member of that team

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gets,

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which is a percentage of the fee revenue

generated by that team. Once they hit

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milestones above that number, they

get what we call performance boosts.

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I could be misremembering it.

It doesn't matter exactly,

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but the threshold number I believe

is $2 million or 2.5 million.

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That's what they're expected to

generate. And they do get a percentage.

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I don't remember what it is.

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Each of the team members gets that

percentage at that. Then after that,

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if it goes up to 2.5 million or three

million or five million or 10 million,

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there are performance boosts which give

them a slightly higher percentage of

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those numbers,

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which creates very good positive

incentives for the teams to perform

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beyond their baseline threshold

numbers because it's really an

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exponential. They not only get

the percentage for that baseline,

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but they then get a higher percentage

for the entirety of what they've

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generated. And if you start

to do the numbers there,

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it starts to translate into quite a

very large bonus number just on that

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team bonus.

So that's the team.

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But one thing we recognized is we don't

want to have a balkanized firm where

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each team is so competitive with

another team that people are trying to

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cherry-pick cases or they're getting

frustrated that maybe this particular case

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went to a different team,

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or they're not willing to help out with

a deposition or work on a brief that may

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contribute to the success of another team.

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And so there's an enormous value

on not only the team's success,

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but on everybody being vested in the

success of the enterprise as a whole.

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So not only does everybody have

a team bonus percentage of their

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compensation,

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but they also have a firm-wide

bonus that's separate and

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apart from the team bonus.

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That firm-wide bonus is all

of our lawyers collectively,

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there's a hundred percentage

points on the firm-wide bonus.

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And each year at their final annual

reviews at the end of the year,

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we roll out to the lawyers what we

propose that their respective percentage

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of the firm-wide bonus will be. And

that's where I was saying these things,

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they can accommodate other criteria that

are important to firm building as an

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enterprise. So their number,

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their overall number of the firm-wide

bonus depends on things such as seniority

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within the firm,

leadership within the firm,

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if they take on roles that

are outside of their casework,

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but are exhibiting leadership in other

ways. Leadership outside the firm,

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are they helping to generate business?

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Are they going around

speaking at conferences?

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Are they building a reputation

outside of the firm? Just overall,

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are they someone who's adhering to

our core values and then also just

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their performance? So we

factor all of those things in.

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There's no lockstep thing where you've

been here a certain number of years,

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you get X or Y,

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but that lawyer gets that percentage

of the firm-wide bonus too.

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And then that firm-wide bonus also has

different milestones where there are

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bumps. So there's a percentage. If

the firm hits a number, 10 million,

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there's a number, it bumps up

a little bit. If we hit 15,

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there's another bump up. If we hit

20 million, there's another bump up.

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And all the way up to our four-year

revenue goal of 50 million,

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there's another bump up.

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So every individual lawyer's salary at

the end of the year then is a sum of

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their base salary, their team

bonus, and their firm-wide bonus.

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There's one final group within our

firm, which is not the trial team,

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we call it the IECU.

People have heard about it.

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That's what we call the intake

evaluation and core case unit.

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The lawyer who manages that,

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her team bonus is based on the

production of the IECU as a unit,

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but she also participates

in the team bonus.

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And that's really important because part

of their job is to help screen cases,

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but they are handing off the best,

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most valuable cases to our trial teams.

And so we certainly don't want to have a

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situation where our IECU lawyer

feels like I'm doing all this

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hard work, screening,

evaluating, triaging cases.

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Now I'm handing off our really high value

cases to another team and I don't get

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to enjoy the benefits of that.

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But she does because she's bonused

off of that firm-wide bonus.

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And so when you add all

those things together,

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you plug them all into a spreadsheet,

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you put in all the numbers that

each team is making in a year,

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and the firm is making,

and the numbers crunch in,

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and you can see every lawyer can see

what they would be earning in base salary

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and bonus for the year.

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And I can tell you that it is

extremely generous compensation package

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if our firm is performing the way

we expect the firm to perform.

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And so not only is it transparent,

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it's extremely generous. I think it

is if one were an equity partner at

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any other firm or any competitor firm,

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they would not likely be able to earn

the same level of compensation they

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can at our firm, even without

having equity. And frankly,

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there's not a huge distinction between

having a bonus plan that gives you a

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right to a percentage of fee

revenue and having equity anyway.

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I think it accomplishes the goal of

satisfying lawyers who are looking

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for appropriate fair compensation,

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but in a context where they don't have

technical equity in an enterprise,

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which also there's a benefit to that

too for them because they don't have the

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downside risk. That's a real mouthful.

I know we've sort of out of time now,

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but I wanted to get it all out there

because people have specifically asked for

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those details. Again, if anybody

wants to follow up with Jeff,

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send him an email.

We're happy to send you the spreadsheet,

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policy we have for attorney compensation,

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and feel free to edit and

tweak that to your own needs.

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That was great, Ben.

I think to wrap it up,

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what we've developed is something

that speaks to attorneys in multiple

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ways and allows us to have

attorneys that are very driven

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toward their team bonus,

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but also very driven to do what's

best on behalf of the firm and the

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other teams. And by

structuring it that way,

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it feeds right back into the type of

culture that we want to develop here.

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I love the bonus structure

and our attorneys through

their hard work are really

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going to be the benefits of a

generous structure. All right,

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I think we're wrapping.

Appreciate it, Ben.

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All right everyone, until

next time. Thanks, Jeff.

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Thanks for listening to Elevate.

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