The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.
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☑️ Zach Blattner | LinkedIn
☑️ Berkeley Almand-Hunter | LinkedIn
☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
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to the Elevate Build and Grow,
Speaker:your law firm podcast.
This is Jeff Wright,
Speaker:chief operating officer at
Gideon Asen. And as always,
Speaker:our host, owner, partner,
Ben Gideon. Hey, Ben.
Speaker:How are you today?
Speaker:Hey, Jeff. Seems like you've
already had a long morning.
Speaker:It was a long night. I was here
for about 14 hours yesterday,
Speaker:and then I was in at like 6:45 this
morning because we have a very busy day.
Speaker:And technology has not been my friend
this morning, so I'm having a good time.
Speaker:But what kept you here
for 14 hours yesterday?
Speaker:Well, last night I wanted to work on our
focus group, which is coming tomorrow.
Speaker:Gustavo will be making
his second appearance.
Speaker:Gustavo for the listeners and
for Berkeley and Zach is Jeff's
Speaker:lawyer alter ego. When he
plays a lawyer in focus groups,
Speaker:he appears under the name Gustavo.
And last time he did a focus group,
Speaker:he managed to win on behalf of the
defense against two seasoned trial
Speaker:attorneys. So now he's going
up against the ... When's that?
Speaker:Is that tomorrow night?
Speaker:It's tomorrow night.
Speaker:Yeah.
Speaker:Yeah. So well, I'll be tuned in to
see how Gustavo performs this time.
Speaker:I'm thinking I'm going to go
20. So I'm pretty excited.
Speaker:I like our chances on
this one, but we'll see.
Speaker:Yeah. All.
Speaker:Right. Well, you want
to introduce the guests?
Speaker:Yeah. We're very,
Speaker:very excited today to be joined
by Zach and Berkeley from the
Speaker:Ru Institute is something that is very
well known in our area up here in Maine
Speaker:and their affiliation with Northeastern
University in Massachusetts,
Speaker:but a lot of our listeners
aren't from the area,
Speaker:so I think it would be good for Zach and
Berkeley to talk a little bit about the
Speaker:Ru Institute and obviously what
your roles are there. So welcome.
Speaker:Thanks so much, Jeff Bennett.
We're excited to be here. So yeah,
Speaker:let me start by saying a little
bit about the Ru Institute,
Speaker:and then Berkeley and I
can introduce ourselves.
Speaker:The Ru is coming into its
sixth year, and like you said,
Speaker:part of Northeastern gift
from David Rue made it happen,
Speaker:who's a main billionaire, and wanted
to help drive the main economy.
Speaker:And so the Ru Institute serves as an
opportunity engine for graduate education,
Speaker:applied research, entrepreneurship,
Speaker:and there's a number of startups
that are wanted out of here directly.
Speaker:And then custom learning, which is
the work that Berkeley and I do,
Speaker:non-degree courses for businesses
focused on AI analytics and
Speaker:project management. So the Ruben
Institute is one of Northeastern.
Speaker:Now it's at 14 or 15 campuses, Berkeley.
Speaker:Do you remember how many we're
at across Canada and the US?
Speaker:There's tons of them.
Speaker:Something in that ballpark.
Speaker:Yeah. I didn't know that about
Northeastern. When I joined that,
Speaker:there were so many campuses,
Speaker:but Northeastern has developed this very
entrepreneurial model where campuses
Speaker:pop up in areas of need and
kind of business relationship.
Speaker:There's a Northern Virginia one that
has lots of military and government
Speaker:connections in Silicon
Valley, Vancouver, et cetera.
Speaker:I happen to know there's one
in London because- There is.
Speaker:My daughter's boyfriend is
a freshman at Northeastern,
Speaker:and he's spending the year at the
Northeastern campus in London.
Speaker:And my daughter actually just got back
from visiting. It was a great trip.
Speaker:Oh, cool. Yeah. Yeah.
Speaker:It's really changed as university
in the last bunch of years,
Speaker:and it's continued to grow in this
way. To step back, introduce myself.
Speaker:I come to this work from K-12
education. I was a teacher, a principal,
Speaker:then a teacher of teachers
for a number of years.
Speaker:I moved into virtual teaching pre- COVID.
Speaker:So I learned a lot about how to drive
engagement and learning in the virtual
Speaker:space that wasn't just kind of passive
and having people just sit and listen,
Speaker:trying to think about ways
for ... This was for teachers,
Speaker:but how to engage them in the learning
so that yes, they were virtual,
Speaker:but they were actually walking away from
virtual sessions with real learning and
Speaker:real outcomes in mind. And I
joined The Ru about two and a half,
Speaker:three years ago when this custom learning
program that Berkeley and I now lead
Speaker:up was kind of nascent and looking for
direction. And so I came on without any
Speaker:real AI learning or experience. And
my boss, when she was hiring me, said,
Speaker:"I don't know anything about AI.
Speaker:I just know about learning and
teaching." And she said, "That's okay.
Speaker:I have someone for you to meet and you
two are going to work together to run
Speaker:this.
Speaker:" And so that's by means of
having Berkeley introduced
herself and her side of
Speaker:the thing,
Speaker:I kind of bring the pedagogy and learning
and I'll let Berkeley share more about
Speaker:herself.
Speaker:Yeah, sure. So I originally
started as a mechanical engineer.
Speaker:I was doing my PhD in
mechanical engineering and I
had some really hard sensor
Speaker:calibrations to do.
Speaker:So I started getting interested in
data science and how you could use
Speaker:statistical modeling for
these sensor calibrations.
Speaker:And then I ended up moving out to San
Francisco and becoming a data scientist.
Speaker:I worked at Square, the payments
company, building underwriting models,
Speaker:and then moved back to Maine when
I had my second kid to be close to
Speaker:grandparents and was recruited to
teach in the graduate school at the Ru
Speaker:Institute, which I really enjoy teaching,
Speaker:but I also like to be
working with industry.
Speaker:And so when I started teaching
some industry classes,
Speaker:that was when I got really excited about
staying at the Ru long term because I
Speaker:never saw myself being
a long-term academic.
Speaker:And I was really excited when Zach
got brought on because like he said,
Speaker:I have some graduate teaching experience,
Speaker:but Zach's depth of teaching knowledge
has been great. And I think we're a
Speaker:really good team because we
have complimentary skills.
Speaker:So let's just start with
the very basics here.
Speaker:So for lawyers and those
who own and run law
Speaker:firms, I'm going to start with the primer.
Speaker:What are the core things you think they
should be looking at and what do they
Speaker:need to know now with the
development of particularly new AI
Speaker:platforms and technologies?
Speaker:Yeah. So I think the most important
things to know are everybody should
Speaker:familiarize themselves with AI and
understand the risks and benefits of
Speaker:these different tools, sort
of what they're best at.
Speaker:I think there are a lot of
legal specific AI tools.
Speaker:There are also some general purpose
tools that work well for attorneys,
Speaker:but sort of understanding what
the best use cases for AI are.
Speaker:AI is great for summarization,
Speaker:it's great for research with the
caveat that it does hallucinate,
Speaker:which means that it makes things up.
Sometimes if it doesn't know the answer,
Speaker:we like to say that you have to think
of it as basically a really smart intern
Speaker:and think about the fact
that with an intern,
Speaker:they can bring you really good work.
Speaker:But if you just give that work
to your client, if it's not good,
Speaker:they're not the ones who
are going to get blamed,
Speaker:you're going to get blamed.
And to top that off,
Speaker:that really smart intern is a
little bit of a pathological liar.
Speaker:So they'll tell you that they
know things when they don't.
Speaker:So you got to keep that in mind and
remember that you are always sort of the
Speaker:final check for it, but it can
do a lot of really great work.
Speaker:And I thinking about how these models
work can also be helpful when you're using
Speaker:them.
Speaker:You guys have engaged with some lawyers
and law firms and helped to teach
Speaker:certain principles. And can you
just tell us what in that role,
Speaker:how you've approached
it, what you've done,
Speaker:what takeaways do you have
from those experiences?
Speaker:I think a big one as we started to
think about law firms and lawyers in
Speaker:particular is that the learning
about AI is different than a lot
Speaker:of the ways that lawyers
have learned traditionally.
Speaker:And this is true across,
not just in law firms,
Speaker:but because it's this new
skill that's out there,
Speaker:everybody's having to learn it
on the job for the most part.
Speaker:It's definitely not taught in
law school in the same way.
Speaker:And so there's all these people in the
middle of their careers having to learn
Speaker:how to integrate this.
Speaker:So that's a challenge for everybody
across every business right now.
Speaker:In firms in particular,
Speaker:the kind of apprentice model of learning
and how that functions where people
Speaker:sort of have a mentor and learn under
them and the lack of sort of formal
Speaker:structure makes that even more complicated
because now how is this learning
Speaker:going to be delivered? And like Berkeley
said, because of the risks involved,
Speaker:because of the hallucinations, because
of being strategic with it is so crucial,
Speaker:there's a challenge really with like 15
lawyers approaching it 15 different ways
Speaker:within a firm and then teaching the
people under them 15 other ways and really
Speaker:lacking coherence in strategy.
Speaker:We try to bring a more
coherent framework to that.
Speaker:And I think rather than just
focus on the tools themselves,
Speaker:we believe that to understand
the tool and use it well,
Speaker:you need to understand a little bit of
the concepts behind it, not a full PhD,
Speaker:but like we don't just, and at
least in the learning that we do,
Speaker:it's not just about the
product and the tool.
Speaker:It's about what's going on behind the
scenes with this particular tool because
Speaker:that helps you understand the risk of
hallucination, how to prompt it better,
Speaker:which out of a few options can use it.
So those are all pieces we try to bring
Speaker:into our learning to help make it more
outcomes focused and actually bring some
Speaker:value to folks.
Speaker:So I know AI's been around
for a little while now.
Speaker:I wonder if you could tell me,
Speaker:because we struggle because it seems
like every third party or every vendor or
Speaker:every software that we have to engage
with is rolling out some semblance of an
Speaker:AI platform to various levels of
success. Some of them are terrible.
Speaker:Other ones are doing one
part of what we needed to do,
Speaker:but not all the parts. So I'm curious,
Speaker:are we just on the cusp
of beginning of seeing the
Speaker:true value of AI or are
we at a midway point?
Speaker:I feel like we're just
at the beginning of this,
Speaker:but I'd be interested in what you think.
Speaker:Yeah. I mean,
Speaker:I think that's the million dollar
question and nobody knows for sure.
Speaker:I think we're at a point though
where there's the massive hype cycle.
Speaker:There's a lot of potential
use cases that are great.
Speaker:There's also potential use
cases that aren't great.
Speaker:And I think not everyone
has really learned how it
works best for their job and
Speaker:their field. So I think
we're sort of in the middle.
Speaker:I think some of the promises aren't going
to pan out, but I think you also have,
Speaker:we've talked with a lot of firms that
say that they've bought all these tools,
Speaker:no one's using them, no
one knows how to use them.
Speaker:So I think as you get
those people trained up,
Speaker:they're going to realize
a ton of productivity that
they haven't realized yet.
Speaker:And I think in a few years,
Speaker:we'll be at a point where we really
understand what it's good for,
Speaker:what it's not good for, et cetera.
Speaker:It's also interesting,
Speaker:this is something Berkeley and I
have talked a lot about recently.
Speaker:There's a lot of claims made in
all these tools and softwares.
Speaker:I think right now it's agents, right?
This is Agentic, agents work with this.
Speaker:And that's like a newer thing within
the last year and a half or so,
Speaker:agents have become big.
But even within that,
Speaker:there's a lot of gray and
things that claim to be agents,
Speaker:but they actually aren't
operating independently.
Speaker:Can you explain what an
agent is for the uninitiated?
Speaker:Yeah. I'll let Berkeley give
us breakdown for this group.
Speaker:Yeah. So I mean, the word agent
is thrown around pretty loosely.
Speaker:I think I don't know that there's really
an agreement on a true definition,
Speaker:but I think what I would say the
definition of a true agent is,
Speaker:it's a large language model that has the
ability to make autonomous decisions.
Speaker:So you can give it different tools.
Speaker:Most of the typical chatbots
can behave in this way now.
Speaker:So say you're on ChatGPT
and you ask it a question.
Speaker:If you ask it a complicated enough
question and put it on research mode or
Speaker:something,
Speaker:then it will actually make a research
plan as to how it's going to figure out.
Speaker:And it's going to step-by-step say,
"Okay, first I'm going to look at this,
Speaker:then I'm going to look at this,
then I'm going to look at this,
Speaker:and then it can access different tools,
Speaker:whether that's the internet or
APIs or whatever." So I think
Speaker:the true definition of an agent is that
sort of autonomous decision making. Now,
Speaker:for every use case,
Speaker:you don't necessarily want or need
that autonomous decision making.
Speaker:And if you have something where you have
a workflow that you want to automate,
Speaker:say you get an email from someone,
you want to summarize that email,
Speaker:and this isn't a great use case,
Speaker:but summarize that email and
tell you about it in Teams and
Speaker:tell you how urgent it is that you don't
necessarily need an agent for because
Speaker:it's the same steps every time,
Speaker:but that could be like a workflow or
some people might call that an agent.
Speaker:I think a lot of the tools
are calling that an agent.
Speaker:So I think finding the
solution that works the best,
Speaker:if it's something where there's
really well defined steps,
Speaker:you don't necessarily want to give it
that autonomy to make its own decisions,
Speaker:but there are use cases where you
do need to give it that autonomy.
Speaker:So stepping back, I mean, to Jeff's point,
Speaker:there's such a proliferation of different
platforms and products right now.
Speaker:It's kind of mind numbing
and hard to navigate.
Speaker:If you were approached by a
small, mid-sized law firm,
Speaker:they don't currently have any AI
platforms that they're using on an
Speaker:enterprise level.
Speaker:Maybe some of the lawyers individually
do things at home in their personal life,
Speaker:but as a business, they haven't
adopted any approaches yet.
Speaker:What would you recommend
that they start with?
Speaker:What are the kind of core platforms
that you're thinking would add
Speaker:most value and how would you recommend
starting to roll out that process?
Speaker:So I think it depends what
kind of attorneys they are
and what they spend most
Speaker:of their time doing,
Speaker:whether that's research or
drafting things or litigating.
Speaker:There are definitely legal
tools like co-counsel,
Speaker:and I think LexisNexis makes a version
that are research-based and look at legal
Speaker:cases. There are also more general
purpose legal tools like Harvey.
Speaker:And then also you can just look at the
AI tools that are general purpose for the
Speaker:public like ChatGPT, Claude, Copilot.
Speaker:And we always tell businesses when
they're thinking about using AI to think
Speaker:about what you spend your time doing.
Speaker:What are your business goals and what
are the things that you either want to
Speaker:make faster or better and then
base your decisions on that?
Speaker:And I think that's really crucial because
there is this hype and pressure for
Speaker:people to sign up and buy it.
And these tools are expensive.
Speaker:So what is the goal of
bringing on AI? And yes,
Speaker:it's to be competitive with other firms,
but that can't be the only reason.
Speaker:And this is all intention depending on
how firms bill because those that have
Speaker:billable hour constraints versus ones
that are operating in a different model,
Speaker:I assume like you guys are, have
different tensions there with like,
Speaker:what does it mean to save time and is
that something that is being passed on to
Speaker:clients or not? That kind
of a major impact as well.
Speaker:I mean, it seems to me that
every business probably,
Speaker:and certainly every law firm will
need to have some large language model
Speaker:platform, whether that's Claude, ChatGPT,
Speaker:Gemini or whatever, Perplexity. I
currently subscribe to all of them.
Speaker:And so again, putting it back to you,
Speaker:it's not practical or economical
to subscribe to all of them.
Speaker:So which one should someone subscribe to
if they don't know better and they need
Speaker:to have access to an enterprise level,
Speaker:large language model
platform? Because again,
Speaker:I think every business
will need that. I mean,
Speaker:there's not really an argument
against that at this phase,
Speaker:even in this early phase
of AI progression, right?
Speaker:It's an absolutely essential tool
that every business will need.
Speaker:Ben, I'd say yes, and this sort of
brings us to what we do, right? Yes,
Speaker:with Training, with proper training
and guidance around it. Personally,
Speaker:I really like Claude. I think it does a
number of things well in the workplace.
Speaker:I haven't even started to
play with its cowork function.
Speaker:We're trying to still get access to
at Northeastern in our enterprise
Speaker:subscription,
Speaker:but I've heard from other folks who use
the cowork function that it's great,
Speaker:but even without that.
Speaker:And cowork is the concept that it can
automatically access all of your other
Speaker:platform documents for your ... So I mean,
Speaker:we're on Microsoft SharePoint or you
have Dropbox, it can integrate with that.
Speaker:So you don't have to upload
documents as you use them.
Speaker:It will have access to that automatically.
Speaker:Berkeley and I use the Claude
projects a ton. They're really useful.
Speaker:I could see them in law
being useful for case.
Speaker:And what is a Claude project?
Speaker:A Claude project is its own
mini RAG system that allows you
Speaker:to upload sources of knowledge and give
specific constraints and instructions
Speaker:around it so that your chats within that
project or questions you ask are all
Speaker:referencing just a specific kind of zoomed
in set of files and knowledge so that
Speaker:you can really target the discussion
and it kind of persists over time rather
Speaker:than one-off chats, which
allow for any sort of-.
Speaker:Is that kind of Claude's version of
Notebook LLM? Yeah. I mean, I have to say,
Speaker:having spent a lot of time
with ChatGPT and Claude,
Speaker:I'm now growing to prefer Claude to
ChatGPT. I find it's less conversational,
Speaker:but it's more business-like and
less seemingly susceptible to
Speaker:influence in terms of wanting to please.
Speaker:Yeah.
Speaker:And I think talking about your
preference for not having it just
Speaker:agree with everything you say,
Speaker:there are some things you can do within
each of these tools to customize them to
Speaker:how you want. So they call
them different things,
Speaker:but they each have instructions that you
can add in your user preferences where
Speaker:you give it overarching
things that you want it to do.
Speaker:So you can tell it like
your job. And I tell mine,
Speaker:"Don't be overly agreeable. Only
agree with me if I'm correct.
Speaker:Tell me if you're not sure about an
answer. Always give me references.
Speaker:Don't use a bunch of business jargon.
Speaker:Just be concise." And I actually
have mine set up. I say,
Speaker:"Don't answer in more than a hundred
words unless I explicitly ask you to.
Speaker:" That's one of my AI tips is if
I'm brainstorming or looking for
Speaker:ideas,
Speaker:I often want it to give me very
short ideas and then I ask it to
Speaker:elaborate on the ones that I like.
So I'm not waiting for a long time and
Speaker:wasting a bunch of my time and
energy. And when I say energy,
Speaker:I mean the compute energy that drives
the cost up and causes environmental
Speaker:impacts. Having it respond in five
pages when I just want to say,
Speaker:"Give me five activity ideas for this
class." Four of them are probably going to
Speaker:be bad. So I just say, "Give me
five," and then I move on. Sorry,
Speaker:that was a little bit of a tangent, but-.
Speaker:I actually think that's important because
a lot of listeners here have probably
Speaker:taken that first step of using
a large open model or chat or
Speaker:Claude,
Speaker:but I think they're using it
like a Google search and it
Speaker:sounds basic,
Speaker:but if they're not setting their
parameters like you talked about correctly
Speaker:or prompting it in a way
to get the most out of it,
Speaker:it's really not going to work for
them the way it's designed to.
Speaker:And I think that's where you
guys kind of come in to ...
Speaker:Anyone can sign up for chat, but
in order to get its best use case,
Speaker:it has to be done appropriately.
Speaker:And my guess is the majority of
people are not using it correctly.
Speaker:Have you seen that?
Speaker:Yeah, I think that can be true.
Speaker:And we have several courses
on this at different levels.
Speaker:And our most sort of beginner
course, we started several years ago.
Speaker:And to be honest,
Speaker:we thought it was going to sort of age
out very quickly because everyone was
Speaker:going to figure this out,
Speaker:but people have other stuff to do and
not everybody is interested in this.
Speaker:So not everybody has really
taken the time to learn about it.
Speaker:And we found that it continues
to be a really popular class.
Speaker:Sometimes you see these articles
saying prompt engineering is dead,
Speaker:the models are too smart now, but
no matter how smart the model is,
Speaker:it can't read your mind. So it can't
know who you're doing something for,
Speaker:what your role is,
Speaker:what your preferences are and the style
that you want your answer in, et cetera.
Speaker:So you still have to give
it that information. And
if you're new to prompting,
Speaker:one thing you can do is ask it, like
say, "This is what I want to do.
Speaker:Write a good prompt for
me, or what questions,
Speaker:what do you need to know more about to
answer this question better?" And it will
Speaker:actually ask you questions
and give you examples.
Speaker:There's a great book that I read
called The AI Driven Leader.
Speaker:I don't know if you've seen or read that,
Speaker:but it has a lot of useful
guidance in terms of how to best
Speaker:use a large language model, whether
it's not a platform specific,
Speaker:but they advocate something
called the CRIT model.
Speaker:Have you heard of that where you define
the context, you define the role,
Speaker:you then have the AI inquire
so that it's actually asking
Speaker:you a series of questions to better
refine what you're looking for,
Speaker:and then you clearly define the
task. And I've found using that,
Speaker:it just frames it in a way that
it's a much more robust and
Speaker:disciplined set of prompts that
achieve a much better outcome
Speaker:generally.
Speaker:We have a similar kind of resource
that has all those same topics.
Speaker:Going back to this idea of projects,
Speaker:one of the things you can put in the
instructions of a given project is ask me
Speaker:five questions to clarify where
I'm going. And then that way,
Speaker:that's embedded in the project.
Speaker:And every time you start a conversation
in that given project, it's going to,
Speaker:whatever you prompt, it's going
to ask you questions about it.
Speaker:So cut down on having to do that in
every individual prompt and instead drive
Speaker:efficiency and make sure that
you don't forget to do that.
Speaker:And it's always pushing you
and building those pieces in.
Speaker:So you could even upload into the project
files like a structure that you want
Speaker:your prompts to go and force it to push
you if you don't properly prompt it and
Speaker:to equip the project with that knowledge
and understanding in particular.
Speaker:And you can even define exactly which
questions you want it to ask you.
Speaker:So we use it a lot for like, we'll
have a template for something,
Speaker:like a one-page summary for a
course that we do. And we'll say,
Speaker:"Before you make this, ask the user,
what are the learning objectives?
Speaker:Who's the audience?" Whatever.
Speaker:So then you give it all the information
that it needs to give you a first draft
Speaker:of that thing.
Speaker:Yeah, it's really quite remarkable
what you can ask it to do. I mean,
Speaker:Jeff and I did an hour long
live podcast covering 10 fairly
Speaker:complex business topics and
just to prepare for that
and make sure we could get
Speaker:things in and the timeframe
I role played it with,
Speaker:I think it was ChatGPT and it said,
Speaker:"We're going to do this hour long."
It knew what the topics were. It said,
Speaker:"You play Jeff and we're going to
do the podcast." I played around
Speaker:with that for five or 10 minutes,
Speaker:but I can't say it replaced
Jeff in his role, but-.
Speaker:You can say it.
Speaker:It's fine. But you can do, I'm
cross-examining this witness.
Speaker:You play the role of the witness, be
aggressive, be defensive and difficult.
Speaker:There's lots of roles, but I think a
lot of times people don't think about,
Speaker:well, you're asking it a question or
putting in a prompt, but what is its role?
Speaker:Because if its role is
the judge or the jury,
Speaker:that's very different from if it's
opposing counsel or if it's just a neutral
Speaker:arbiter who's trying to,
Speaker:or a consultant who's giving you advice
or a friendly person that's aligned with
Speaker:your interest.
Speaker:So it's going to be very different
depending on what role you give it,
Speaker:just as any person would be if
you were interacting with them.
Speaker:You mentioned at the beginning Jeff's
role is Gustavo in his focus groups. Well,
Speaker:I just was reading about a new AI
firm called Simile that does these
Speaker:digital twins and creates kind
of archetype AI avatars across
Speaker:different ...
Speaker:It's four focus groups that all these
companies are already using to test
Speaker:against different regional and ethnic
backgrounds and all kinds of different
Speaker:pieces, age, gender.
Speaker:What's it called? This is interesting.
Speaker:It's called Simili.
Speaker:Simile. Okay. Oh.
Speaker:Boy. We're going to sign
up for something else now.
Speaker:Yeah.
Speaker:And I assume it's going to change a lot
of the way focus groups work because of
Speaker:that, because at least it purports to
be able to allow tons of questions and
Speaker:permutations of those questions across
different groups to learn and explore
Speaker:what a given person would say.
Speaker:And this simulation stuff
around deposition prep,
Speaker:that stuff too is all coming online with
more realistic simulation so people can
Speaker:practice what it will sound
like in advance, get feedback.
Speaker:There's a bunch of
different tools out there.
Speaker:One called AltaClaro has
something called DepoSim,
Speaker:and I think it's like a new
launch product of theirs,
Speaker:but that does this live deposition
experience that ... I mean,
Speaker:I haven't tested it,
Speaker:but I think more and more of that stuff
will come online and be higher and
Speaker:higher quality across fields in law
and also for teachers and doctors,
Speaker:anybody who has that sort of performative
aspect of their job and needs to do
Speaker:something in front of
a customer or a client.
Speaker:Yeah. I mean, building on
that role play thing, I mean,
Speaker:a friend who's an attorney I was talking
to was saying that he'll set up role
Speaker:play to poke holes in his arguments and
he'll chat with it while he's driving to
Speaker:court so he can practice his arguments.
Speaker:And I think even beyond
an official role play,
Speaker:asking it to poke holes in any of your
arguments or asking it whether something
Speaker:you've written is correct is a
great way to use it. And I think,
Speaker:especially attorneys maybe who like to
think about different sides of arguments,
Speaker:it's a really cool use case.
And when I'm learning new stuff,
Speaker:I use it that way a lot.
I'll say, "I wrote this,
Speaker:is this correct?" And I don't always
trust what it tells me, but I'll just say,
Speaker:give me a reference and it really helps
me make what I'm writing better. I think
Speaker:that's one of the best ways to use it.
Speaker:Yeah, that's so critical.
Speaker:And I completely agree because it can
be really hard when you're invested in
Speaker:something or your own work to honestly
Speaker:critique it, but AI doesn't have
that problem with the feelings.
Speaker:It'll give you honest feedback if you
ask it to do that in a way that may be
Speaker:hard to get from others.
Speaker:And I find that always leads
to improvements. In fact,
Speaker:I think the concept of stress testing
anything using AI is going to become
Speaker:mandatory. I mean, at our firm, we've
already said when we work up a case,
Speaker:you're required to
stress test that with AI.
Speaker:You're required to ask the AI to play
the role of the defense lawyer or the
Speaker:judge and say,
Speaker:"What are all the challenges and problems
that you're seeing with this case and
Speaker:how do I address those?" Because
why wouldn't you do that,
Speaker:right?
If you have that at your disposal,
Speaker:you're going to learn it later when
they actually do attack your case.
Speaker:So why not learn it now and preempt that?
Speaker:Need help on a complex personal
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Speaker:Gideon Asen accepts case referrals
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Speaker:nationwide on high value claims.
Speaker:The firm has recovered millions of dollars
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Speaker:because they dig deeper.
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Speaker:Email begideon@gideonasenlaw.com
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Speaker:Gideon Asen shares fees as
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Speaker:Don't let complex cases
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Speaker:elevate justice together with Gideon Asen.
Speaker:So moving on from the large language
models to the kind of more industry
Speaker:specific things,
Speaker:this is where I think there's such a
proliferation of platforms. I mean,
Speaker:you just mentioned a
couple I'd never heard of.
Speaker:We've experimented as just said with
a couple. How do law firms ... I mean,
Speaker:I know Harvey's a big one that said
billions of dollars of investment capital.
Speaker:We actually haven't used that one.
I'm curious if you can speak to that,
Speaker:but we have tried
co-counsel, didn't like it.
Speaker:We're using a different
platform now called Paramble
that's specific for medical
Speaker:malpractice. We love that.
We're familiar with SupiO.
Speaker:I've heard really good things
about that, but there's so many.
Speaker:So how does one start to
navigate that universe?
Speaker:I think your points about trying
them and liking them or not liking
Speaker:them are good.
Speaker:I think starting with what your actual
use case is and finding the one that
Speaker:matches the type of work that you do and
then testing a bunch of them and come
Speaker:up with a use case and say like, "What
is it that I'm trying to accomplish here?
Speaker:Is it making me faster?
Is it making me better?
Speaker:Is it poking holes in my arguments?
Speaker:What's the goal?" And then test a bunch
of different platforms and see which one
Speaker:helps you achieve your goals the best.
Speaker:Do you think we're ever
going to get to ...
Speaker:One of the things we're struggling with
is we have to use multiple platforms to
Speaker:get what we want. So in an
ideal world, as this evolves,
Speaker:we're going We would like to
have, I guess, one stop shopping,
Speaker:for lack of a better term. Right
now we're using the open models,
Speaker:we're using Chat or Claude, but
then we have medical malpractice.
Speaker:We also have an AI that's
within our CRM system,
Speaker:and then we're using a
separate AI for intakes.
Speaker:Do you think we'll ever get to a point
where there's a one-stop shopping that's
Speaker:going to be able to do everything
within one simple model?
Speaker:Probably not as well as all of
the individual things do it.
Speaker:So I think that every product is going
to incorporate AI and try to get you to
Speaker:pay extra for it. At some point,
Speaker:we might get to a point where that's
just part of the product for each
Speaker:individual product you use.
Speaker:But I think what makes some of these
really specialized tools good is that they
Speaker:spend a lot of time fine tuning
the model and getting it to work
Speaker:really well for that specific use case.
Speaker:So maybe for law,
Speaker:they would come up with one that's good
for all the different legal things,
Speaker:but it does seem like probably smaller
firms that fine-tune for different
Speaker:specific use cases will win,
Speaker:unless they get bought by a bigger
one and they incorporate all of that.
Speaker:But I think you'll still have something
legal specific probably. And then you'll
Speaker:probably want a ChatGPT
or a Claude is my guess.
Speaker:Ben, in terms of your question, well, one
other one that I've heard folks using,
Speaker:it's hard to get the trial
for these. So for us,
Speaker:I can only look on the websites and try
to explore the trainings that they have,
Speaker:but LaGoura is another. I've heard good
things about it and seems like it has,
Speaker:just based on what I look,
Speaker:I think it's similar to Harvey or any of
these that allows some basic prompting.
Speaker:It can do tabular review of pulling in
all the documents on a case and sort of
Speaker:allowing analysis on it. It can do
track changes in Word and help to draft.
Speaker:And which I think a number of them
kind of purport to do the same things.
Speaker:I think in terms of how
to select, of course,
Speaker:I think Berkeley's right thinking
about the specific use case,
Speaker:what's highest priority. But I also
think this is where in law in particular,
Speaker:there's a challenge because firms
are run by and large by lawyers,
Speaker:attorneys,
Speaker:different from other businesses.
They haven't necessarily incorporated and
Speaker:privileged technical people to help
with this kind of decision making.
Speaker:And so who is that person at a firm
who has the authority and vision and
Speaker:alignment with leadership, but also
the technical skillset? Now it's AI,
Speaker:but it could have been something else
in previous decades to help make some of
Speaker:these decisions.
Speaker:And so this is where I think the role of
paralegals could very well change to go
Speaker:from people who are highly skilled
in supporting lawyers around case law
Speaker:and work into this new brand of
paralegal potentially becomes more of a
Speaker:technical expert along with those pieces
and is able to understand the use cases
Speaker:and make recommendations or make
decisions or demo or pilot pieces to help
Speaker:move the firm forward.
Speaker:And where it's actually something that's
kind of cool that we do it at part of
Speaker:Northeastern is this co-op experience
where grads and undergrads can go and do a
Speaker:co-op,
Speaker:but it's like the perfect role for
someone with that who's data science or AI
Speaker:graduate student.
And you can embed them for a little bit.
Speaker:Tell them your challenges, have them look.
Speaker:We're trying to work with a local firm
to do this, grad student in there,
Speaker:have them just observe what the lawyers
are doing and make some recommendations
Speaker:about what they should do because it's
not realistic to think that someone's
Speaker:going to go to law school, be a strong,
experienced lawyer, lead a firm,
Speaker:and be an expert on workflows and
AI.That's a lot to put on anybody
Speaker:from a decision-making standpoint.
Speaker:There's so many things that come out
of what you just said, Zach. I mean,
Speaker:so one of the things that I think
about a lot is when Berkeley,
Speaker:you use the term use
case a lot, I've noticed.
Speaker:And when I think of use cases in a law
firm, they're really two different,
Speaker:very distinct areas of that.
Speaker:One is in the practice of law
itself and the legal services,
Speaker:that tends to be a harder way to
use it because there is judgment,
Speaker:individual, attorney discretion.
Speaker:There's certainly client
confidentiality concerns.
Speaker:You worry about hallucinations, obviously,
Speaker:and problems that AI can create for you.
Speaker:But then there's the whole host of other
things that you're required to do in a
Speaker:law firm that fall really more under
administrative, answering the phones,
Speaker:triaging new cases, logging them into
the system. There's a whole host,
Speaker:and that's probably stuff that's common
to every business where the use case is
Speaker:really just administrative efficiency,
where it feels like right now,
Speaker:if AI can do it better than humans,
Speaker:that is a win and it removes a lot
of the tasks for people that are
Speaker:boring, that lead to high turnover,
Speaker:high burnout. So I'd be very interested
in developing that within the
Speaker:model better.
Speaker:And I think most businesses haven't
really begun to do that much yet,
Speaker:but that's the easy part. And
then the harder part is, well,
Speaker:how would AI be used to deliver
legal services, drafting contracts,
Speaker:drafting briefs with litigation,
triage, I mean, evaluating cases,
Speaker:figuring out arguments, stuff like that.
Speaker:That's a harder quote unquote use
case. And then to your point, Zach,
Speaker:about the internal structures, I
mean, I've thought a lot about,
Speaker:in the old world,
Speaker:you'd have a chief technology officer
or an IT person in your office.
Speaker:Don't really need that so much anymore
because everything's cloud-based and our
Speaker:IT firm is located somewhere else
and they can manage all that.
Speaker:They don't need to come here and tweak
our servers or we don't have servers,
Speaker:stuff like that.
Speaker:But it does seem like we would
benefit enormously from an in- house
Speaker:chief AI manager who could look
at all of the systems and figure
Speaker:out best cases and different
platforms and then work on
Speaker:training. Are you seeing businesses,
whether it's law firms or not,
Speaker:move to that kind of a model? And if
so, how are businesses structuring that?
Speaker:Sure. Yeah. I mean, I
think at big companies,
Speaker:you're definitely seeing
a chief AI officer.
Speaker:I think everyone is just trying to
figure this out right now though,
Speaker:because you have your ... In a bigger
company that has a bigger technical team,
Speaker:you have your technical people, your
data scientists, your engineers,
Speaker:and they might be working on
the more complicated AI stuff,
Speaker:but then you also have the
whole rest of the company.
Speaker:And a lot of these people have turned
on these AI tools and they're like, "Oh,
Speaker:great. I have Copilot.
Speaker:I can build agents now." But what
they're not thinking about is that just
Speaker:because it's low code doesn't
necessarily mean it's low complexity.
Speaker:So if you have an agent
that's running a workflow,
Speaker:how much compute is it using and how
much is the company getting charged for
Speaker:that computing power?
Speaker:What's the security? Have you just
given information access to a bunch of
Speaker:people? How much is it hallucinating?
If you're making a chatbot for somebody,
Speaker:how reliable is it and how
reliable does it need to be?
Speaker:Risk with hallucinations really depends
on the use case. And with attorneys,
Speaker:we've talked to some of them where
with in- house counsel, they say,
Speaker:"Sometimes we're less risky. We just
want to less worried about risk.
Speaker:We just want to innovate.
Speaker:We want to push fast." Whereas if
you're counsel for an external company,
Speaker:obviously then not making
mistakes can be paramount.
Speaker:Yeah. And I mean,
Speaker:part of the problem is law firm owners
that if everybody's just doing it
Speaker:freelance their own way,
Speaker:you have eight lawyers in your firm all
doing something different and you don't
Speaker:know what they're doing.
Speaker:What we really want is to systematize
it in a way such that there's a minimum
Speaker:standard that everyone's following and
there are some outside parameters that
Speaker:people aren't going beyond.
Speaker:But developing that requires understanding
the capacities and limits of the
Speaker:different systems and then developing
that protocol and then training people on
Speaker:it, all of which most people
don't have time to do.
Speaker:And they haven't even gotten to step
one of that of understanding all of the
Speaker:capabilities. We're just sort
of playing around with it now.
Speaker:And without identifying it,
Speaker:a single person with authority within
an organization to have to be able to do
Speaker:that seems hard to get that done.
Speaker:It is. And I think it also comes down,
Speaker:and this is true in maybe law firms
even more so than other places,
Speaker:but I think we've seen across the board
finding time to invest in learning,
Speaker:whether it's about AI or effective
project management or matter management in
Speaker:firms. And the time spent to
train people on that is time.
Speaker:If you actually want people to learn
something new or introduce a framework,
Speaker:it's not just a 15-minute
standup meeting or in our minds,
Speaker:like an asynchronous video that
you say, watch this on your own,
Speaker:you've got to actually invest the
time and bring people together,
Speaker:explain the rationale, teach them the
ideas, have them practice it, discuss it,
Speaker:give them feedback. Those things all have
to happen for learning to take place,
Speaker:but that takes time to do. So
there is always a tension there.
Speaker:Is it worth investing in?
I think Berkeley and I would say it is.
Speaker:Spend for your line of business
people spending two hours on
Speaker:a training like we have on how to prompt
effectively and understand the risks of
Speaker:AI will result in far better work
outcomes beyond the two hours you
Speaker:spent investing on this training. But
on the surface, it could feel like, oh,
Speaker:we're putting 40 people
through two hours of training.
Speaker:That's a ton of time that we're losing.
Speaker:And so it depends on the vision of
your where they want to put that bet.
Speaker:But when people use these tools
incorrectly, I'm sure you've all seen it,
Speaker:but we've seen these emails or chats
that are just somebody obviously just is
Speaker:pulling someone from AI, putting
it right in. And it's like,
Speaker:we're just making everybody
dumber by doing this. It's like,
Speaker:I don't want to read someone else's AI
response to my question. We could just
Speaker:ask AI ourselves if I
was trying to do that.
Speaker:It makes them look bad too when everyone
else knows it was AI and not them.
Speaker:It's like, well,
Speaker:what role are you serving at this
company if you're just asking AI? I.
Speaker:Just have my agent read
those and get back to them.
Speaker:I don't personally look at it.
Speaker:Exactly. Exactly.
Speaker:I mean, before we wrap up,
Speaker:if somebody was to hire you
guys to come do trainings,
Speaker:what's the protocol?
Speaker:You guys said you have an intro training
and then do you have more advanced
Speaker:trainings and what are those involved?
Speaker:Yeah, we have trainings
across three groups.
Speaker:We have technical ones that go
deep, teaching people Python,
Speaker:extended machine learning concepts
for attorneys in most firms,
Speaker:those probably aren't that relevant.
Speaker:But the other two that we
offer are leadership ones,
Speaker:helping understand what's going on in AI
because we believe that having, again,
Speaker:understanding the concept is
crucial to making decisions.
Speaker:And then those trainings are focused
on strategic enterprise-wide decisions,
Speaker:right? What is the problem
you're trying to solve?
Speaker:How are you going to know if
this investment was successful?
Speaker:And then thinking about what are the
next steps? How do you implement?
Speaker:Who are the people you need on board?
Speaker:Sort of all just technology change
management thinking with respect to AI.
Speaker:So that's one piece of
training that we have.
Speaker:And the other is more like applied line
of business stuff where it's like the
Speaker:basics of prompting. Berkeley and I
just launched a more advanced prompting
Speaker:class where we talk about personalization,
Speaker:how to use notebooks or projects and to
do those more advanced pieces as well
Speaker:as a matter management
class. Because again,
Speaker:that's something we've heard
from attorneys is often
passed down in this kind of
Speaker:apprentice style. But
for a firm to be like,
Speaker:"Here's how we approach matter management
in a strategic way and that this is
Speaker:how we want all of our staff to do it
so that it's aligned so that people are
Speaker:more interchangeable and that we can
actually have a system that withstands
Speaker:personnel change." So the other thing
we do in our stuff that I think is
Speaker:different from asynchronous
learning is we customize everything.
Speaker:So we meet with people before we teach
anything and talk about what their use
Speaker:cases are and talk about their tools and
make sure that what we're talking about
Speaker:in the learning directly relates to what
their people are doing rather than kind
Speaker:of a generic training that
theoretically covers the stuff,
Speaker:which I think makes a big difference again
when it comes to takeaways for folks.
Speaker:Yeah.
Speaker:And we do try to prioritize the things
that each role needs to know back
Speaker:to the idea of the more expert AI person
or people within the company. I mean,
Speaker:everybody should learn the basics of how
to prompt well and how to be safe about
Speaker:it,
Speaker:maybe how to use a legal specific
tool that's relevant for your job and
Speaker:maybe go up to the level of
like a cloud project ChatGPT
Speaker:notebook level,
Speaker:but not everybody needs to know how
to get into Copilot Studio and build a
Speaker:complicated agent.
Speaker:And you have to be concerned about all
the things that I mentioned before.
Speaker:So then you can identify a few people
in your firm who are going to be,
Speaker:or one person who's going to
be the person who does that.
Speaker:And we have more in-
depth training for that.
Speaker:But we understand that attorneys are
busy, you already have a skillset,
Speaker:you're not going to spend all of
your time on AI. So what is it that's
Speaker:absolutely essential for you to know?
Speaker:How are the classes delivered?
Are you doing these online?
Speaker:Do you come to the firms?
Speaker:Most of our classes
are online synchronous.
Speaker:We really believe in these synchronous
courses because our courses have a lot of
Speaker:interaction and we come up with practice
scenarios that are relevant to your
Speaker:work,
Speaker:which helps people sort of connect the
learning with what they do so that they
Speaker:use it going forward. We
can do things in person,
Speaker:but usually people don't want that because
their teams are usually spread out.
Speaker:And how do folks get in touch with you
if they're interested in getting some
Speaker:training?
Speaker:They can email us or
check out our website.
Speaker:Can we put that stuff into the show
notes? Do you guys have show notes?
Speaker:Sure. Send it over. We'll
put it in the show notes.
Speaker:And they find us at the Ru Custom
Learning website. But yeah,
Speaker:we would love to talk more,
follow us on LinkedIn.
Speaker:Berkeley speaking at a sailing
conference today in Newport.
Speaker:So if this gets up soon, you can go.
Speaker:She's a very in- demand speaker for
her ability to make AI translatable,
Speaker:I think, to random other, to sailors.
Speaker:So sailing is not my expertise.
Speaker:What happened is I got invited to
talk about AI at this main outdoor
Speaker:conference and somebody from the
sailing organization saw me speak and
Speaker:said, "You have to come
talk at our conference in
Newport." So that's where I am
Speaker:today. That's why I'm in a hotel.
Speaker:Oh, well, Newport's lovely.
Speaker:I love.
Speaker:Newport. My in- laws live in Newport.
Speaker:Oh, nice. This is my first trip to-.
Speaker:That's where I got
married there. Yeah. Well,
Speaker:it's so great to have you guys and we've
enjoyed our relationship with the Ru
Speaker:Institute and thanks for joining
us and educating folks on AI.
Speaker:I think this is probably the first of
many programs we'll need to have on this
Speaker:as this continues to
evolve and change rapidly.
Speaker:Yeah, it was great to come on.
Speaker:Thanks for having us and let us know
how we can help you all and we're still
Speaker:learning across industries
what to do here.
Speaker:And the law industry in particular has
been really interesting to us because of
Speaker:some of the stuff we've talked about
where we think a spot for training and
Speaker:support and because the deluge of just
stuff that is being thrown on everyone's
Speaker:face, which it is overwhelming
and hard to deal with.
Speaker:And so we're kind of like a impartial as
much as it one can be in that space to
Speaker:offer some guidance
outside of all the hype.
Speaker:Appreciate it. Enjoy Newport Berkeley.
Speaker:Thank you. Have a good day.
Speaker:Thanks for listening to Elawvate:
Build and Grow Your Law Firm.
Speaker:Share with colleagues if you
found it valuable. Remember,
Speaker:building a successful law firm takes
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Speaker:but you're not alone. Produced
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